Jesse Lyn Stoner Blog

MAY 12, 2015

It certainly might look like that, especially in the wild San Francisco Bay real estate market where housing prices are at an all time high and competition is fierce. You might think this has become a transactional world, where important decisions are made solely on the basis of price. But my experience last month challenges this belief.

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Real Estate Wilde Price Marketing 120

Jesse Lyn Stoner Blog

JANUARY 26, 2015

– Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers. Is your vision no more than abstract art hanging on the wall? The closer you look at it, the less sense it makes? Does it sound something like this?

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Price Quality Strategy Marketing 120

Jesse Lyn Stoner Blog

SEPTEMBER 24, 2012

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market.

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Process Telecommunications Tips Productivity 199

Jesse Lyn Stoner Blog

JULY 29, 2013

He was a marketing genius, and his team’s success was unparalleled in the history of the company. When Casey got the award at the annual meeting, no one was surprised. He was clearly a rising star. The problem was, his fellow team members thought he was a pain in the neck.

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Skills Team Teamwork Participative 235

Jesse Lyn Stoner Blog

JULY 22, 2013

By mission statements that are no more than meaningless marketing messages – We have covered her in gaudy makeup and dressed her in stilettos …. She held so much promise 30 years ago when people like Warren Bennis, Peter Senge, Jim Kouzes and Barry Posner first brought her to our attention. Did she get worn out? Did she grow old and tired?

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Blanchard Senge Mission Statement Banking 191

Jesse Lyn Stoner Blog

FEBRUARY 25, 2013

The company did not continue to tolerate her behavior despite her marketing brilliance. Indeed, things did improve for a while, and Susan was given additional responsibilities. Fast-forward three years: Susan is no longer with the company. Snooze and you lose!

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How To Career Follow-up Objective 192

Jesse Lyn Stoner Blog

APRIL 3, 2012

For example, when the charismatic chairman of Sony, Akio Morita, stepped down, Sony lost its market leadership in electronics. There is a dependency on their presence to ensure things move forward. And when they leave, the magic disappears. And Walt Disney’s death in 1966 ushered in nearly two decades of unsettled leadership.

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Airlines Loyalty Motivation Strategy 228

Jesse Lyn Stoner Blog

MARCH 25, 2012

They are expanding, becoming larger and more complex as they seek to establish a presence in new markets. Most of the companies I work with these days are multi-national – not because I am changing, but because companies are changing. These changes require some new sets of leadership skills.

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Skills Succession Leadership Long-term 245

Jesse Lyn Stoner Blog

AUGUST 13, 2012

High performance organizations regularly solicit and distribute customer and market feedback, which allows for quick responses and corrections and enhances their ability to adapt to changing environments and demands. Results focused. There is an almost obsessive focus on results in high performance organizations.

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Organization Teamwork System Learning-by-Doing 222

Jesse Lyn Stoner Blog

FEBRUARY 11, 2013

Starting a second career in a different field has similar challenges as a business that is making a huge shift into a new market. Plan how you will tap resources and opportunities to pursue your aspirations. It takes thoughtful planning and diligent efforts to tap the resources you have and reach out to others in creative and productive ways.

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Brand Career Case Study Resources 159

Jesse Lyn Stoner Blog

JULY 1, 2013

Realize it or not, we have an unprecedented ability to create new products, new services, new markets, and new careers — provided we exercise the futureview it takes to see them. We are in a time of massive, technology-driven, transformational change, pregnant with opportunity. If we don’t, they will remain invisible.

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Armstrong Engineering Transportation Technology 182

Jesse Lyn Stoner Blog

FEBRUARY 19, 2012

Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers.” It should show what is unique about the organization and what differentiates it. Here’s an example of a generic statement from a real company.

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Definition Short-term Organization Goal 196

Jesse Lyn Stoner Blog

JULY 8, 2013

Ask them about the vision, and you were likely to get figures of ROI, market share, and other statistical facts and figures that leave you cold. Last month I was working with a client whose people are highly data-driven. One might even say too data-driven. So we undertook an activity to vision a future with no excel sheet!

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Storytelling Katz Magazine Tactics 183

Jesse Lyn Stoner Blog

AUGUST 20, 2012

Matrix organizations are becoming more common as organizations grow larger, become more complex, and/or enter global markets. In order to complete work, are people dependent on others who report to a different boss?

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RACI Management Project Restructuring 208

Jesse Lyn Stoner Blog

OCTOBER 25, 2012

This was the situation Southern New England Telephone Company faced in 1994 when Connecticut deregulated the local market. However, many formerly monopoly-based utility companies have had to reinvent themselves in order to become competitive, requiring fundamental changes. New values need to be instilled. Ask first, “ What are our values?”

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Policies Commitment Strategy Engineering 230