Kevin Eikenberry

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How to Rig The Market (The Market for Your Skills)

Kevin Eikenberry

There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. You may have seen the story on 60 Minutes, or seen the stories throughout the media all week. That is the thesis of the new book Flash Boys: A Wall Street Revolt by Michael Lewis. […].

Marketing 181
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Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar

Kevin Eikenberry

By John Jantsch The words marketing and selling get tossed around a lot. Books Learning Personal Development marketing selling' People from either discipline often think of them separately. This book written by […].

Marketing 202
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The Future of Affiliate Marketing with Robert Glazer

Kevin Eikenberry

Robert Glazer, author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing joins Kevin to discuss how affiliate marketing can be a strategy to growth. The post The Future of Affiliate Marketing with Robert Glazer appeared first on Kevin Eikenberry on Leadership & Learning.

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Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR' This book tells us that story – an important part of the Moon program not yet ever explored in this way.

PR 185
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Lessons for Marketing (and Change) Leaders with Thomas Barta

Kevin Eikenberry

Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the […].

Marketing 100
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Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar

Kevin Eikenberry

By John Jantsch The words marketing and selling get tossed around a lot. The post Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar appeared first on Kevin Eikenberry on Leadership & Learning. Uncategorized marketing selling' People from either discipline often think of them separately.

Marketing 154
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Protect Your Budget Today

Kevin Eikenberry

In marketing and advertising circles, it is well known that everyone likes a sale. Sales move people to purchase, sometimes even to buy things they don’t need (or didn’t think they did until they saw the sale). We do not often do sales. But in this year of exceptions, we got a little more flexible […].

Budgeting 144