Lead on Purpose

NOVEMBER 17, 2012

Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Help product marketing set the proper tone for the launch by understanding the new product’s strengths.

Productivity 257

Productivity Products Succession Management 257

Lead on Purpose

SEPTEMBER 23, 2013

The secret is in the marketing. Part of selling involves getting your prospects emotionally committed to your marketing message. Creating an emotional experience can be tough, but one of the best ways to pull it off is to personalize your marketing messages. Guy Ascher studied Marketing at the University of Newcastle in the UK.

Productivity 175

Productivity Products Team Marketing 175

Lead on Purpose

JANUARY 14, 2019

The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. In nearly all cases, the individuals on … Continue reading →

Motivation 164

Motivation Influence Team Engineering 164

Lead on Purpose

DECEMBER 7, 2013

Their (few) ‘product managers’ will only focus on marketing their products. They will lose focus on what the product means to the market/people who use it. Leadership Product Management / Marketing focus results' For a product to succeed, you need to have someone—a product manager—completely focused on its success.

Engineering 187

Engineering Marketing Productivity Products 187

Lead on Purpose

APRIL 14, 2012

Product Marketing: April Dunford specializes in introducing new technology to the market. Her Rocket Watcher blog covers key aspects of taking products to market, both in startups and in large companies. Here wit and humor make it fun and a must-read for anyone interested in marketing.

Blog 183

Blog Teamwork Marketing Mentor 183

Lead on Purpose

OCTOBER 12, 2013

Changes in the market can be the most difficult to detect and deal with, and yet these are among the most important for product success. Set aside time to do market research to make sure you know what’s going on in the market your product serves. The Product Management Perspective: Product managers deal with change in many ways.

Positioning 193

Positioning Marketing Productivity Products 193

Lead on Purpose

DECEMBER 26, 2018

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading →

Productivity 134

Productivity Products How To Marketing 134

Lead on Purpose

SEPTEMBER 28, 2013

Do you watch the trends of competitors or others close to your market? Most forward-looking organizations rely on product managers to innovate their products, to assure their viability to the market, with the end goal of increased sales revenue. Innovation Leadership Product Management / Marketing customer visits customers'

Innovation 160

Innovation Productivity Products Trends 160

Lead on Purpose

NOVEMBER 30, 2010

They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. A company’s success is ultimately a roll-up of all products and services selling for a profit.

Productivity 192

Productivity Products Succession Management 192

Lead on Purpose

OCTOBER 15, 2012

You must understand the market. If the market you are seeking to service has no need for what you are rolling out, the technology irrelevant. You have to understand the market and make sure the market needs what you are building. Just because you port or transition your product (software, hardware, etc.) ” Amen.

Technology 113

Technology Software Marketing Productivity 113

Lead on Purpose

OCTOBER 26, 2013

Trust is key to understanding your customers and markets. Leadership Trust customers decisions markets' The Product Management Perspective: Trust is the key to effectively working with the teams you depend on for your product’s success.

Succession 176

Succession Marketing Commitment Blog 176

Lead on Purpose

AUGUST 17, 2013

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. Leadership Product Management / Marketing product direction product manager products responsibility' Your influence can go a long way to building a great company.

Productivity 193

Productivity Products Management Leadership 193

Lead on Purpose

APRIL 21, 2012

Leaders in product management and product marketing have extended the BarCamp idea to ProductCamps (or PCamp). PCamps are free, collaborative un-conferences organized to help product people (product managers, product marketers, UX designers, developers, etc.) The BarCamp phenomenon has gone viral and spread far and wide.

Conference 165

Conference Participative Workshop Advertising 165

Lead on Purpose

DECEMBER 13, 2010

Product management focuses on releasing the right products to the right markets at the right time; set both financial and operational goals for your product line. #4: 4: Being innovative ties closely with understanding your markets; be the market expert for your product line. #9: Build relationships of trust.

Taylorism 245

Taylorism Taylor Tactics Ethics 245

Lead on Purpose

APRIL 10, 2010

They expect marketers to stop pitching things and start helping them understand how they can get what they need. Please see Product Marketing for Start-ups on the Product Management Pulse. They expect product managers to show them how their products can solve problems and help them succeed. Theme: Digg 3 Column by WP Designer.

Taylorism 160

Taylorism Taylor Godin Ethics 160

Lead on Purpose

AUGUST 27, 2011

Leaders in product management and product marketing have extended the BarCamp idea to ProductCamps (or PCamp). PCamps are free, collaborative un-conferences organized to help product people (product managers, product marketers, UX designers, developers, etc.) The BarCamp phenomenon has gone viral and spread far and wide.

Conference 162

Conference Participative Workshop Advertising 162

Lead on Purpose

DECEMBER 6, 2010

Product managers need to provide direction for how a product should be built, and through your understanding of the market, give them assurance they are building the right product. Marketing: When most people hear the word ‘marketing,’ the duties of PR and marcom are how they usually interpret it.

Productivity 182

Productivity Products Management Leadership 182

Lead on Purpose

MARCH 30, 2010

Trust is key to understanding your customers and your market. – The Product Management Perspective: Trust is the most important characteristic a product manager can possess. To effectively work with development, sales and other teams in your organization you must gain their trust. Theme: Digg 3 Column by WP Designer.

Covey 265

Covey Loyalty Ethics Taylorism 265

Lead on Purpose

JULY 27, 2013

Leadership Product Management / Marketing Team Building Trust collaboration decisiveness organization success' The Product Management Perspective: As a product manager you have the opportunity to build great products and have a very positive influence on your overall organization. Your influence can go a long way to building a great company.

Organization 170

Organization Team Building Influence Productivity 170

Lead on Purpose

DECEMBER 27, 2013

Leadership Product Management / Marketing Purpose customers expectatons future value vision' You will learn things you would have missed had you not tried. Be the leader—the CEO—of your product and create a long-term vision of how it will create value for your customers.

Long-term 220

Long-term Short-term McKinsey CEO 220

Lead on Purpose

MAY 31, 2010

Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | learn , opportunity , value , Mark Sanborn , design « Five championship strategies Book Review: Here Comes Everybody » Like Be the first to like this post. As product leaders we need to plan and then move forward with focus and energy.

Rogers 237

Rogers Learning-by-Doing Taylorism Taylor 237

Lead on Purpose

JANUARY 10, 2011

You have spent years learning, working and driving to become market experts, and have accumulated significant experience releasing products and solutions. Here are a few ways to manage and improve your “product” more effectively: Do market research: Discover your strengths and talents. Make a commitment to improving in each area.

Productivity 215

Productivity Products Management Brand 215

Lead on Purpose

NOVEMBER 30, 2013

Leadership Product Management / Marketing confidence customers humility success' The Product Management Perspective: One of the best ways product managers can avoid getting caught with their blinders on is to proactively listen to your customers.

How To 160

How To Risk Management Software Productivity 160

Lead on Purpose

JANUARY 16, 2017

It’s easier to focus on designing and building products than getting them successfully into the market. One of the more difficult tasks for a company is launching new products and initiatives. Launching your new products and services is critical to … Continue reading →

Productivity 100

Productivity Products Marketing Company 100

Lead on Purpose

DECEMBER 3, 2010

John Durfee is a Gulf War veteran and the marketing manager for Airsplat, the nation’s largest retailer of Airsoft Guns including Spring Airsoft Rifles. The temperature is dropping quickly in the desert night. As you wait behind the door, you hear your team line up, boots scuffing the ground, weapons cocked.

Management 150

Management Stage-Gate Ethics Marketing 150

Lead on Purpose

MAY 18, 2011

In Jim’s words: In essence, HR facilitates and introduces , while leaders of product management and product marketing build, enable and launch contributor success.Too often product leaders expect HR to do the full on-boarding and deliver new employees ready-for-action.

Productivity 124

Productivity Products Management Marketing 124

Lead on Purpose

APRIL 20, 2010

One the most effective ways to create value for your company is to become an expert at market sensing. To the extent you guide your company to create and sell the right products and services for your market, you will become the hero of your organization. Theme: Digg 3 Column by WP Designer.

Taylorism 169

Taylorism Taylor Ethics Godin 169

Lead on Purpose

MAY 8, 2010

Markets change quickly. Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | persistence , Learning , loyalty « Creating value Social media summit » Like Be the first to like this post. — The Product Management Perspective: Technology continues to evolve ever more rapidly.

Leadership 165

Leadership Loyalty Taylorism Taylor 165

Lead on Purpose

DECEMBER 23, 2011

To be successful in today’s market, team members need to step up and be ready to take a leadership role. In today’s market environment, you probably have many challenges to issue!) By Andrea Gordon. Keep an open mind and learn to use varied techniques to inspire different team members to stand up and lead. .

Gordon 170

Gordon Team How To Motivation 170

Lead on Purpose

MAY 15, 2010

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post. Theme: Digg 3 Column by WP Designer.

Media 180

Media CRM Ethics Taylorism 180

Lead on Purpose

MARCH 1, 2010

3 Responses The 7 Lesson Series of Attraction Marketing That You Should Not Ignore | Network Marketer Professional , on March 5, 2010 at 11:40 am said: [.] Covey « Seeds of success Credit comes later » Like Be the first to like this post. Trust and credibility « Lead on Purpose [.]

Covey 186

Covey Ethics Taylorism Taylor 186

Lead on Purpose

SEPTEMBER 27, 2010

The owner makes sure his product meets market needs. Filed under: Leadership , Product Management / Marketing Tagged: | success , titles « Book Review: The Leader Who had no Title Embrace, then apply » Like Be the first to like this post. The owner gets the resources and funding to develop his products.

Management 169

Management Godin Marketing Blog 169

Lead on Purpose

DECEMBER 22, 2010

Online Marketing Degrees : Provides information to people who are seeking a college degree in Marketing. They have five campuses in the upper mid-west and Florida, and a major presence on-line. They featured Lead on Purpose among 20 blogs business management students will love. Theme: Digg 3 Column by WP Designer.

Blog 140

Blog Taylorism Taylor Ethics 140

Lead on Purpose

APRIL 7, 2012

The Product Management Perspective: Technology and markets evolve and change more rapidly every year. The learned usually find themselves equipped to live in a world that no longer exists.”. Cultivate your desire to learn. Let that desire drive you to succeed. —. To be a successful product manager you must be a learner.

Open-book 183

Open-book Newsletter Tips Productivity 183

Lead on Purpose

DECEMBER 15, 2009

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. What matters in 2010? His purpose: “Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around.&#

Godin 133

Godin eBook Marketing Ethics 133

Lead on Purpose

AUGUST 19, 2010

Filed under: Trust , Product Management / Marketing Tagged: | requirements , change , flexibility « Book Review: Trust Agents Lucky breaks » Like Be the first to like this post. – The Product Management Perspective: See above (and, of course, don’t get set in your ways or the change will be painful).

Taylorism 150

Taylorism Taylor Ethics Godin 150

Lead on Purpose

SEPTEMBER 6, 2010

The marketing team has a message they want to send about the new product. Filed under: Leadership , Team Building , Product Management / Marketing Tagged: | language « Lucky breaks Book Review: The Leader Who had no Title » Like Be the first to like this post. Theme: Digg 3 Column by WP Designer.

Taylorism 154

Taylorism Taylor Ethics Godin 154