Leading Blog

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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 263
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 289
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9 Tips for Navigating the Inevitable Unexpected

Leading Blog

Given that the global biotechnology market was valued at USD 1.55 The opportunities for bioentrepreneurs can be more exciting and impactful than ever in today's accelerated market. If sophisticated investors are involved — as often happens in biotech — the plan is undoubtedly subjected to intensive due diligence.

Tips 343
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Winning Teams Know to Trust Their Team Members

Leading Blog

They may have significant incentive to do so — they may be close to breaking a personal record or they may believe that their chance to increase their scoring statistics will make them more marketable as a player. Collaborating with other business functions is often an adjustment for sales and marketing leaders.

Team 307
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When a Success Formula Hardens

Leading Blog

The word active highlights the reality that market leaders rarely freeze up when faced with change; rather, they escalate tried-and-true methods that prove ineffective in a changed context. * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas. * * * But that rarely happens.

Sull 348