Leading in Context

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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach.

Marketing 141
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Talking About What Matters (Part 1)

Leading in Context

Great attention is often paid to values in defining and marketing an organization. By Linda Fisher Thornton This post begins a series on talking about what matters. But what happens after that? It's the ongoing dialogue about how to apply those values that brings them to life.

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100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends'

Trends 246
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“Dial it Back” (Over-Solving Problems Can Be Unethical)

Leading in Context

By Linda Fisher Thornton Sometimes out of fear, convenience, profit (or marketing promises) we use a solution that goes way beyond what is necessary to solve the problem. There are broad ethical implications of over-solving problems, and this post will explore some of them.

Ethics 226
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100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology.

Trends 223
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The Leadership Development Advantage

Leading in Context

These advantages include improved bench strength, improved talent retention and greater market value over time. According to several recent reports, businesses that invest in leadership development enjoy clear advantages.

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The Triple Bottom Line Is Just The Beginning

Leading in Context

While it's a great improvement over focusing on profit alone, the triple bottom line doesn't reflect the current expectations of customers, employees and global markets. By Linda Fisher Thornton Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it's the standard for ethical business.

Ethics 120