Mills Scofield

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The fallacy and hubris of “market attractiveness”

Mills Scofield

" How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. We may even think of creating or segmenting in a new way."

Marketing 129
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Guest Post: An Entrepreneur's Thoughts on Market Incentives & Foreign Aid

Mills Scofield

Thoughts on Charity, Foreign Aid and Market Incentives - Tanzania. He worked in a firm that supported fixed income investments in emerging markets. I think that microfinance is one of those rare game changing social initiatives that manages to use market forces to drive social change. Pharma keeps their money, the poor get ARVs.

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Why Does a Door Need Instructions? Seriously!

Mills Scofield

As you approach work this week, be it leading people, designing products, services or systems, creating marketing material, building circuit boards, writing essays in college, giving presentations, etc., take a few minutes to think who will be using, hearing, reading, sharing your “stuff” and how you can make it easy for them.

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If You Innovate in the Woods & No One Hears it.

Mills Scofield

My latest in Innovation Excellence - Innovation without Marketing? Entrepreneurship IX Chat Innovation Innovation Excellence Investing Marketing Startup VC Venture Capital' Not a VC''s favorite -.

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It’s Not Just Semantics: Managing Outcomes Vs. Outputs

Mills Scofield

Another story, for example: A food company has a new product, all the s’more ingredients in a box, and wants to make a big splash for the upcoming spring and summer seasons—but it’s up against some formidable competitors in the market whose brands are synonymous with s’mores. Yayoi Kusama, ICA BostoN.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

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Will You Leave a Mrk?

Mills Scofield

15% of the revenues from Mrked goes to teach young girls in emerging markets how to read. The idea of creating quality tech accessories came from fellow founder Safin Maknojia after he expressed his frustration with the accessories he saw in the market. My nice blue Mrked case is the brainchild of 3 kids - yup, kids.

Fashion 194