Marketing - Leadership Digital

MODERN SERVANT LEADER APRIL 3, 2012 The 7 E’s Required for Social Media Success In this series of traditional and social media marketing messages, Domino’s Pizza confessed to poor quality and said they would change. MORE >>	MODERN SERVANT LEADER JANUARY 17, 2013 Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success The Digital Marketer: Benchmark & Trends Report 2012. In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. This is a take off of the popular SoLoMo, which stood for So cial Lo cal and Mo bile, with the Co addition standing for Co mmerce and / or Co ntent. MORE >>	RECENT POSTS MARCH 21, 2013 \| MODERN SERVANT LEADER Could Your Next CEO Come from Any Department? MARCH 19, 2013 \| MODERN SERVANT LEADER Social Media Jobs, Roles & Responsibilities with Infographic FEBRUARY 7, 2013 \| MODERN SERVANT LEADER What Leaders Adopting Social Media Can Learn from Drug Addicts JANUARY 17, 2013 \| MODERN SERVANT LEADER Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success NOVEMBER 1, 2012 \| MODERN SERVANT LEADER 3 Simple Steps to Social Media Training JULY 5, 2012 \| MODERN SERVANT LEADER Why Technology is Now Critical to the Mom & Pop Shop
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MODERN SERVANT LEADER JULY 5, 2012 Why Technology is Now Critical to the Mom & Pop Shop Consider this: one of my favorite stops on Saturdays is the local farmer’s market. Convenience pays and technology delivers. Gone social? MORE >>	MODERN SERVANT LEADER MARCH 19, 2013 Social Media Jobs, Roles & Responsibilities with Infographic Marketing. Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. These roles usually report into a marketing customer service area. Old Roles, New Responsibilities. The result? MORE >>	MODERN SERVANT LEADER MARCH 12, 2011 Book Says Servant Leadership Critical for Marketing Leaders MORE >>	MODERN SERVANT LEADER MAY 15, 2012 S.O.C.I.A.L. Media Principles Because they care enough to serve first though, their customers are huge fans, that double as the company’s “free” marketing force. isten. MORE >>
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MODERN SERVANT LEADER | FRIDAY, DECEMBER 9, 2011
My Great Failure, Part 2: Not Trusting My Instincts

Westchester County NY, where we were to settle, is one of the most expensive housing markets in the country. As a result, the few houses on the market were incredibly expensive. market study, home inspection and consultation with friends and family all reassured us this was okay. The Scenario: A Bad Investment. Three Lessons. MORE >>

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MODERN SERVANT LEADER | THURSDAY, NOVEMBER 1, 2012
3 Simple Steps to Social Media Training

These are often found in Support, Marketing and Human Resource departments. On the other hand, what if a marketing campaign starts to go viral on social media channels? I know many executives struggling with the magnitude of social media opportunities and risks. All Employees. Many employees already engage in social media themselves. MORE >>

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MODERN SERVANT LEADER | TUESDAY, DECEMBER 20, 2011
Your Culture Stinks and you May be to Blame

Increased budgets would drive further benefits and marketing. So you’re fed up with the culture of your organization. You’ve made this much clear. Whether talking to your trusted friends within the company or your spouse and friends outside the office, you routinely complain about: How nobody cares about the people. Great. MORE >>

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MODERN SERVANT LEADER | THURSDAY, MARCH 22, 2012
5 Reasons Sales Should be Part of Every Role

Improved Morale : The more you sell, the more market share you create. The more market share you create, the more proud employees are of the company. When Sales is a responsibility of every role in the organization, you increase revenue, investment in the organization and overall morale. Why Your Role Includes Sales. MORE >>

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MODERN SERVANT LEADER | TUESDAY, NOVEMBER 22, 2011
Power of Customer Reviews Online and Why You Need Them

In the old days, selling your product or service consisted of developing the item, selecting a market and screaming your message as loud and often as you could. Now, anyone who searches for your product online is immediately presented with your marketing page and the feedback by 100 users about this flaw. Before Online Reviews. MORE >>

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It’s Not Social Media, but Media Social MODERN SERVANT LEADER | THURSDAY, DECEMBER 15, 2011
How Wall Street Behaves Like a Toddler MODERN SERVANT LEADER | TUESDAY, NOVEMBER 8, 2011
Could Your Next CEO Come from Any Department? MODERN SERVANT LEADER | THURSDAY, MARCH 21, 2013
What Leaders Adopting Social Media Can Learn from Drug Addicts MODERN SERVANT LEADER | THURSDAY, FEBRUARY 7, 2013
External Hires May Highlight a People Development Failure MODERN SERVANT LEADER | FRIDAY, FEBRUARY 24, 2012
Servant Leadership Observer � November 2010 MODERN SERVANT LEADER | THURSDAY, NOVEMBER 18, 2010
Your Culture Stinks and you May be to Blame MODERN SERVANT LEADER | SUNDAY, DECEMBER 18, 2011
It’s Not Social Media, but Media Social MODERN SERVANT LEADER | THURSDAY, DECEMBER 15, 2011

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