Nathan Magnuson

MARCH 6, 2017

Many business issues are similar across markets, but still – if your vendor has worked with similar clients and situations, they may come in with more familiarity. What is their market position? Is this vendor at the luxury or discount end of the market spectrum? Adjust your expectations accordingly.

Price 125

Price eBook Discount Project 125

Nathan Magnuson

JANUARY 20, 2014

Now the market is coming back and it would be easy just to get back to business. It takes extra work now, but if the market collapses again, the company will stand strong. A construction company I work with nearly went under during the housing collapse in the United States a few years ago. They made it, but just barely.

How To 186

How To Sports Class Planning 186

Nathan Magnuson

OCTOBER 1, 2018

Use a test market or a pilot group. In their book Decisive , Chip Heath and Dan Heath recommend a way to reality test your assumptions using a method they call “ooch.” ” To “ooch” is simply to deploy a big idea on a small scale upfront. Create a pilot for a pilot, if you can.

Productivity 174

Productivity Products eBook Project 174

Nathan Magnuson

JULY 7, 2014

The market changes, a new technology comes along, the weather fails to cooperate. But is it really a win? Additionally, many times the “fault” is actually no fault at all except a change in the external environment. Sometimes it can be anticipated, but many times not.

Contingency Plans 186

Contingency Plans Uncertainty Cooper Proposal 186

Nathan Magnuson

NOVEMBER 16, 2015

But when he discovered a complete lack of public speaking and communications training in his market, a match was made in heaven. Dale Carnegie loved performing as an actor – but he wasn’t very good at it. He also wasn’t a great salesman. That training program still exists 100 years later.

eBook 120

eBook Training Consultative Commitment 120

Nathan Magnuson

MAY 5, 2014

The implications can affect our organization’s market share, our revenues, our project quality or our ability to be promoted. In all of these cases, the difference between good feedback and poor feedback can easily be the difference between success and failure. Great feedback is crucial. But it’s not always easy to come by.

How To 171

How To Audience Performance Review Tips 171

Nathan Magnuson

MAY 18, 2015

Many new ideas, products and technologies were built before the “market” was ready for them (such as the fax machine, printing press, automobiles or Apple products). However, Seth Godin reminded everyone that many times we cannot be fully ready for the change we seek to crate.

Godin 120

Godin Welch Bottom-up Seminar 120