Marketing Related Topics 
Next Level Blog
OCTOBER 30, 2019
My contribution to the list is “If you’re the leader, you’re the chief marketing officer for your team.” Here’s a checklist of questions to consider and answer when you’re preparing to speak for your team’s work and act as their chief marketing officer: Who needs to know about your team’s work? Think about it for a moment.
Next Level Blog
JUNE 22, 2010
» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. | Main | Who’s The Boss? This week’s VBC feature did that for me.
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Next Level Blog
APRIL 4, 2023
For instance, I was talking recently with a woman who has recently been promoted to the senior most customer facing position in her geographic market in the U.S. She, too, is now the ambassador for her company in that market.
Next Level Blog
JUNE 14, 2023
A desire to disrupt the market often doesn’t consider the potential collateral damage. A good plain English alternative would simply be “asking for help.” Disrupt – In an era when everything can feel upside down, do we really need more disruption? Socialize – This one sounds like a lot of fun at first.
Next Level Blog
OCTOBER 11, 2022
What are the competitive and other influential forces you see in the market? Sharing your answers with your team to any or all of the following questions on a regular basis will help you do that: What does your boss expect of you? What does overall success look like from your perspective? What’s the longer game?
Next Level Blog
JANUARY 8, 2020
Yes, it’s about marketing but it’s also about something much bigger – establishing true and authentic connection with other human beings. In a recent conversation with David Meerman Scott , co-author of the new book, Fanocracy: Turning Fans into Customers and Customers into Fans , I learned a lot about how to find and connect with your fans.
Next Level Blog
FEBRUARY 1, 2022
Back in my own days as an executive, I was hugely influenced by a book called The Discipline of Market Leaders. The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership.
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