QAspire

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Seth Godin on The Human Side of Business

QAspire

Here is an insight from the podcast episode that resonated the most with me: “Great marketers do service. I think that great leaders share the same traits as great marketers because they exist to serve, raise the bar, initiate change and open new possibilities – and they do this consistently. How do I educate them?

Godin 141
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Seven Accelerants of Growth To Help You Succeed

QAspire

There are two types of risk – competitive risk, which involves head-to-head competition, and market risk, which creates a new field of play. With market risk, you are playing where no one else is playing. The seven accelerants are (quoting from the newsletter): Take the right risks. Play to your Distinctive Strengths.

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Seven Accelerants of Growth To Help You Succeed

QAspire

There are two types of risk – competitive risk, which involves head-to-head competition, and market risk, which creates a new field of play. With market risk, you are playing where no one else is playing. The seven accelerants are (quoting from the newsletter): Take the right risks. Play to your Distinctive Strengths.

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Insights on High-Tech and High-Touch Customer Experience

QAspire

Larger organizations often fall in the trap of defining customer experience KPI’s only to executive teams, sales, marketing and customer services teams. This is critical because marketers think about selling to ‘customer segments’ where as customers expect personalized services based on their individual preferences.

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The 9 Rules of Innovation by Greg Satell

QAspire

search), 20% toward adjacent markets (i.e. and 10% on completely new markets (i.e. He says, The premise of the rule is simple. Focus 70% of your resources in improving existing technology (i.e. Gmail, Google Drive, etc.) self-driving cars).

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Expanding the REACH of your Ideas

QAspire

So, Becky invited me to be a guest on “ The Book Marketing Action Podcast ” where I share about how the four commitments of Value, Consistency, Generosity and Longevity helped me in building relationships and an audience online/offline. I connected with Becky 10 years ago and we have been a witness of each other’s journey on social media.

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In 100 Words: The Art of Seeing Possibilities

QAspire

Benjamin Zander’s book “ The Art of Possibility ” starts with this story: A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying, SITUATION HOPELESS. NO ONE WEARS SHOES. The other writes back triumphantly, GLORIOUS BUSINESS OPPORTUNITY.

Video 167