Terry Starbucker

NOVEMBER 20, 2016

There is no reason to hold back on a 3-10 year plan from your grandest ambitions, provided that you’ve at least considered the macro conditions. 3) Dream and Goal set realistically in a 12-24 month window, and, this is very important: If you hit them, raise the bar quickly.

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BHAG Company Short-term Long-term 391

Terry Starbucker

JUNE 5, 2014

Alas, something so logical can become lost in the morass of short-term profitability, or a belief that marketing magic that could somehow hide product and service deficiencies. Think about that for a second – it seems so elementary, doesn’t it? It IS basic. In the end, however, the circle always turns back to the business basics.

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Short-term Quality Operations Article 304

Terry Starbucker

OCTOBER 26, 2014

capable of disrupting an existing market and carving out its own unique niche?” One of the core words that are kicked around in these circles as we evaluate possible investments is “ disruptive “ That is, put in the form of a question, “Is the idea, concept, product, service, etc.

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Leadership Self-aware Learning-by-Doing CEO 350

Terry Starbucker

DECEMBER 23, 2012

There was a piece in the NY Times today that featured Robert Murray, the CEO of iProspect , a digital marketing agency. He was talking to Adam Bryant about leadership, and said this (my emphasis added): “We’re evolving really fast, and I’ve always believed and pushed hard that you have to embrace change and be willing to evolve.

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Open-book Leadership Learning-by-Doing CEO 316

Terry Starbucker

MAY 18, 2014

He is also the founder and an active advisor to the Taproot Foundation , where he was the catalyst and lead architect of the $15 billion pro bono service market. So far, they’ve delivered over $128 Million in pro-bono services. Highlights of our chat: Why Aaron has “a thing” about Post-It notes.

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Succession Globalization Entrepreneur Technology 278

Terry Starbucker

NOVEMBER 30, 2014

After all, it’s the nature of a business - going from Point A to Point B as quickly and efficiently as possible, to gain a competitive advantage and secure the market share necessary for success. It’s so tempting, once leaders get their marching orders to deliver profit targets, to dive right into the details of execution.

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Welch Leadership Competitive Advantage Simon 320

Terry Starbucker

JULY 19, 2015

As another calendar year drew to a close, while our cable TV company was buoyed by better sales numbers as a result of new service activations and stepped up marketing, we were still struggling to reverse a downward overall trend. Our competitors offered more channels at a very competitive price, and were able to mass market.

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Leadership Metrics Price Mass Marketing 150

Terry Starbucker

SEPTEMBER 9, 2012

They’ve gone from “worst to first” in one year, and what’s more, they did it with basically the same personnel, since as a small market team they are not able to spend big dollars to pay free agent talent. How did they do it? Therein lies the leadership lesson.

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Team Sports Metrics Mentor 349

Terry Starbucker

APRIL 7, 2013

We had an interesting discussion about the business, its prospects, the market – all the usual “pitch” stuff that gets hashed over hundreds of times. ” I recently found someone’s “it” during one of my coffee meetings here in Portland.

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Exit Strategy How To Software Marketing 292

Terry Starbucker

JULY 6, 2011

Like a digital marketing program, some electronic wizardry, or the latest thingamajig. Run to daylight. Do the basics very, very well. Like clockwork. Practice, practice, practice. Burn midnight oil. THEN, and only then, try something fancy. As I’ve often said – get the “analog&# right BEFORE you do the digital.

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Sports Industry Marketing Team 251

Terry Starbucker

JULY 27, 2014

Their sales and market share have been steadily rising. Like bicycle trailer maker Burley in Eugene, OR, who puts their product through the toughest testing protocols in the industry (they affectionately call the testing room “the torture chamber”).

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How To Quality Price Cost 283

Terry Starbucker

SEPTEMBER 7, 2014

2) Get out of the way and let the talented people do their job – For leaders it’s a natural tendency to want to “meddle” in creative things (ask any Marketing Manager), and in this project it was really hard not to do that. After all, we were filming a video – how cool it that?

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Video Execution Film Project 269

Terry Starbucker

APRIL 1, 2012

The loop leads to big savings in operating and marketing costs, especially relative to the cost of the loop – that’s the gold. They produce a constant feedback loop that improves retention, identifies process flaws, and identifies the parts of the process that matter most to the customer.

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ROI Call Center Operations Cost 294

Terry Starbucker

MAY 15, 2014

A little thing. The barista told me it was a “test” in a few major markets, including Portland. ), I walked into the Starbucks in Pioneer Square in downtown Portland to get an iced tea, and I saw this sign: Finally. I got my iced tea and made a note to try the coconut milk the next morning.

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CEO Media Review Blog 324

Terry Starbucker

MAY 21, 2017

The marketing department created a little “gift” for each employee that represented each of the values – things like coffee mugs, mouse pads, and wristbands. Maybe all wasn’t lost to the marketing holding pattern after all. We wanted to introduce them to everyone one at a time, over seven weeks, and reinforce them with the gift.

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Succession Leadership Commitment Travel 253

Terry Starbucker

JANUARY 13, 2013

She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). About the author : Ekaterina Walter is a social media innovator at Intel, a speaker, and an author of the book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

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CEO Word of Mouth Marketing Leadership IPO 335

Terry Starbucker

MARCH 27, 2011

I was intrigued, so I authorized a test of these callbacks in his market. He emphasized “conversation&# , because he wanted this to be more than just a survey call where a bunch of “check the box&# questions are asked.

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Benchmarking Survey Power Media 283

Terry Starbucker

MAY 8, 2014

Marketing through great taste and word of mouth is one thing – building a real brand that can cut through competitive clutter and rise up to the top is another. Selling it on the internet, or at a corner store, is one thing – finding wider distribution channels to expand reach is another.

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Productivity Products Entrepreneur Video 320

Terry Starbucker

SEPTEMBER 20, 2015

The trick is staying ahead of the curve—and not pandering to the market.” – Elizabeth Leach, owner, Elizabeth Leach Gallery in Portland. Particularly in the arts, I think that’s exciting, because it’s about curiosity, and reflecting an ever-changing world. It should be the life well lived that drives you. “I

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Entrepreneur Leadership Hotels Bottom-up 150

Terry Starbucker

MAY 15, 2011

Sure, I could attempt to tie interaction value to things like profit, cash flow, gross margins, return on investment, total customers, market share etc, etc, etc, but it was difficult to separate the effect of the service with the effect of the interaction in any of those numbers. That would be “ customer service gold &# to me.

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Loyalty Analysis Positioning Career 280

Terry Starbucker

MAY 22, 2016

It was the Marketing Manager, and he had been in the cable business for over 20 years. Why are you doing this – you don’t have a Marketing staff. He wanted it done, and I wasn’t going to let him down, two weeks into THIS job. So I fired those 11 people, with perfunctory, impersonal, and utterly terrible phone calls.

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Letter Leadership Call Center Long-term 171

Terry Starbucker

MARCH 6, 2016

Rather, when we start the morning by collaborating with a team of engineers and then send emails to our marketing colleagues and then jump on a conference call, we want to know that those people really hear us. We must be able to talk about what is messy or sad, to have hard conversations with colleagues who are driving us crazy.

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Team White Paper Open-book Project 150

Terry Starbucker

JULY 6, 2014

Our marketing department had created a robot-looking character called Maxwell to push their sales campaign, and I affectionately began to call him Maxwell Roboto. It was almost an expectation at this point. Every time we launched a new metrics initiative, we had a T-shirt. On the last go-round, I did a takeoff on the old Styx song “Mr.

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Metrics Leadership Operations Report 214

Terry Starbucker

JULY 5, 2015

In short order, my office became a shrine to all kinds of cowbells, and even our Marketing department got into the act with a company logoed cowbell that it distributed to all the local offices. It was a kind of connective tissue, one that could be associated with a place, a culture, and now, exceptional work.

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Leadership Letter Conference Definition 150

Terry Starbucker

SEPTEMBER 22, 2013

It’s getting harder and harder for entrepreneurs to create a product or service that is truly “ brand new “ That is, something revolutionary that creates a market of its own. These three entrepreneurs are seizing on what they believe are weaknesses in existing markets – will they succeed?

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Entrepreneur Banking Finance Industry 295

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

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Influence Blog Politics Learning-by-Doing 275

Terry Starbucker

OCTOBER 17, 2010

But what I tend to see in a lot of places is a real reluctance to go as far as they should for this very fear. What leaders need to keep in mind in their messaging are concepts that are very similar to marketers and their messaging. There’s certainly an “open rate” involved, to use a marketing term. Seriously, though, I agree.

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Self-aware Blog Media Learning-by-Doing 409

Terry Starbucker

AUGUST 29, 2010

Thirteen years later, the stock price is now above $240, and it has a market cap bigger than Microsoft. Jobs returned to Apple full-time in 1997 and quickly put together a brand new marketing campaign that he presented in a speech that summer. Jobs, in that speech, declares that “ Marketing is about values&#.

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Technology Price Video Cost of Capital 282

Terry Starbucker

JANUARY 24, 2010

] Tweet This Post Tagged as: Leadership , Social Media { 10 comments… read them below or add one } Brandon Cox January 24, 2010 at 10:21 pm It’s funny to me how boardrooms are now addressing a subject that grassroots marketers and small business owners have adopted ahead of time. Two points I would add. But it’s a step.

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Media Sharpe Learning-by-Doing Blog 305

Terry Starbucker

OCTOBER 7, 2012

This magic couldn’t have been more vividly presented than on Apple computer’s home page recently, when the “world’s largest company” (as measured by market cap) noted the first anniversary of Steve Jobs’ passing.

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Hotels Leadership Class Video 300

Terry Starbucker

OCTOBER 21, 2010

It is part of the overall marketing and advertising plan. It is the way people are now communicating with eachother and the way business’ are marketing. Thanks for your brief, but insightful post. Mike Suzanne Vara October 22, 2010 at 12:28 am Terry I agree it is not a strategy but like Mike it is part of/use with a strategy.

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Media Tactics Strategy Open-book 289

Terry Starbucker

AUGUST 8, 2010

Thanks for validating my adoration of Wilder’s Willy Wonka as a metaphor for the best kind of genuine marketing. Wonka is like a slightly more-mad Seth Godin or a slightly less-mad Joker (Alan Moore’s version), trying new ideas constantly and fearlessly, celebrating the capacity to try as much as the results themselves.

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Leadership Idea Generation Open-book BHAG 283

Terry Starbucker

JUNE 19, 2011

Getting a competitive product to market, and properly supported, at the lowest possible cost, while continuing to grow revenues, and profit, at acceptable rates. It was a lively and informative discussion, and it highlighted a classic business dilemma, one that’s relatable to just about any other industry or business. The dilemma?

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Call Center Metrics Bottom-up Cost 264

Terry Starbucker

JULY 18, 2010

To give background I’m still in College finishing my Business Marketing. Thanks again, and all the best! Terry Brandon Waselnuk July 19, 2010 at 8:44 pm Terry, You knocked this one out of the park. This post tied in so well with me from the other side of the table it’s astounding.

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Blog Learning-by-Doing Download Audience 294

Terry Starbucker

JANUARY 28, 2010

Customer service is the new marketing… Peter Zuev January 29, 2010 at 8:09 pm Dear Starbucker, I’m a student in BADM 720 “Management and Organizational Science&# class. Who knew spending 3 years with a SWAT team to create business fiction about Accomplishment could be so fun?

Books 176

Books Review Leadership Crisis 176

Terry Starbucker

FEBRUARY 28, 2010

I am actually going to print this out and put it up as a usable guide somewhere so maybe, just maybe, I can get myself out of this hole full of projects I’ve put myself in!

Productivity 306

Productivity Products Blog Learning-by-Doing 306

Terry Starbucker

SEPTEMBER 16, 2010

Now I’ve been hired by a company for social media marketing – something I’ve never considered. Kimberly September 17, 2010 at 9:21 am I am a recent college grad from Emerson College in Boston, where I went to school for writing and publishing with a journalism minor.

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Blog Learning-by-Doing Conference Media 339