Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77

Media Conference Marketing Mix PR 77

Women's Leadership Exchange

AUGUST 28, 2011

He envisions brilliant products and creates and markets them beyond effectively. He settles for nothing less than the best, including making his products, marketing, packaging etc. He settles for nothing less than the best, including making his products, marketing, packaging etc. He is the decider.

Decisionmaking 90

Decisionmaking Engineering Brand CEO 90

Women's Leadership Exchange

OCTOBER 6, 2011

He envisions brilliant products and creates and markets them beyond effectively. He settles for nothing less than the best, including making his products, marketing, packaging etc. He settles for nothing less than the best, including making his products, marketing, packaging etc. He is the decider.

Decisionmaking 77

Decisionmaking Brand Engineering CEO 77

Women's Leadership Exchange

FEBRUARY 1, 2011

Color sends a powerful message, especially when used in marketing or promoting ideas, products or services. Be aware that those Crayolas of childhood can be a weapon or a magic wand…predisposing us to accept or reject the messenger. The color RED is particularly strong in sending messages.

Film 113

Film Engineering Power Marketing 113

Women's Leadership Exchange

DECEMBER 5, 2008

Only then can we shape it to fulfill our dreams and the current market needs. We all race around as if the more we do, the more successful we will be.and it's not true. The new ideas, the right connections, come when we breathe, and take time to think about our business. Please don't hate me when I say, maybe this recession is a good thing.

Marketing 77

Marketing Succession Leadership 77

Women's Leadership Exchange

NOVEMBER 13, 2010

Small business lost market share, and are still 4% below the share they held before the recession. A recent study by American Express found that the recession hit small business owners harder than their larger counterparts. Consumer spending dropped more at small businesses relative to larger businesses.

Retail 122

Retail Learning-by-Doing Commitment Review 122

Women's Leadership Exchange

OCTOBER 25, 2009

Tony had a tremendous impact in my growing my marketing communications company prior to my founding Women's Leadership Exchange. Recently I attended a workshop presented by Tony Smith, CEO of VSA Consulting Group,one of the best business coaches I've ever had.

Workshop 99

Workshop Learning-by-Doing Process Consultative 99