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Master your Metrics

Lead Change Blog

Mastering your metrics means knowing which measures best reflect the root cause of results. In a sense, traditional financial performance metrics like profit margin are blunt instruments when it comes to answering “why” questions. Changes in customer engagement or satisfaction metrics. Shrinking share of market.

Metrics 241
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

Metrics 107
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15 Important Recruitment Metrics That You Should Track

HR Digest

Hiring can be a straightforward process when you have your recruitment metrics clearly defined in front of you. Image credit – Freepik) These metrics can quantify the data you have at your disposal and knowing which recruiting metrics your company prioritizes can further simplify the process.

Metrics 52
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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

ROI is one of the most important metrics of a commercial campaign. And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. For this reason, today we want to focus on how to use marketing automation to calculate ROI.

ROI 65
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%.

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HVAC Marketing

Strategy Driven

Marketing strategies have changed over the last decade, no matter the industry, thanks to avid use of the internet. People have to know about your business and the best way to do that is through contemporary marketing strategies. This is where a great HVAC marketing strategy comes into play. Leave the marketing to the experts.

Marketing 122
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.