You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India’s Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America, while China’s Huawei has a large direct presence in India’s telecom market. But we believe that multinationals from rich countries who are already developing products for one emerging market possess unique advantages that can help them win in other emerging markets too.
How Big Companies Beat Local Competition in Emerging Markets
Four advantages multinationals have over local companies.
August 28, 2012
New!
HBR Learning
Global Collaboration Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.
Learn More & See All Courses
New!
HBR Learning
Global Collaboration Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.