Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. In that capacity, I’ve happily attended the talks – with much interest – of a famous ice-hockey and a famous table tennis player, some rowers, and a freeskier; I’ve listened to the fascinating tales of a professional BASE jumper whose parachute failed, someone who walked to the North Pole unaided, an Olympic athlete, and a championship-winning golfer. Invariably, they offer tantalizing stories of commitment, perseverance, and the sweet joy of winning. (Some talks go even further, comparing business to war – I’ve accordingly witnessed rousing speeches on Lanchester strategy and from retired generals on how to overcome the enemy.)