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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

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6 Tips to Avoid Issues During Your Commercial Move

Strategy Driven

Businesses in such thriving environments often face the need to move, whether for expansion, to tap into new markets, or to enhance operational efficiency. The city of Frederick, with its vibrant community of over 3,700 businesses and world-class facilities, serves as a testament to the dynamic nature of commercial enterprises.

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Why Memorizing Phone Numbers Is Still Relevant in the Digital Age

Strategy Driven

Vanity numbers can also be more effective for marketing as they are instantly recognizable and aligned with your brand messaging and personality. In addition, your company’s vanity number will be visible across all of your physical and digital marketing assets, giving your business a consistent point of contact.

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You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.

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The Lifeline Assistance Program for Cell Phones: What You Need to Know

Strategy Driven

Those who do not possess a reliable phone connection are at a disadvantage in the job market and can’t communicate with family members or employers. The lifeline service in the state of Missouri was designed to provide low-income households with the telephone and mobile data services they need to participate in today’s world.

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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

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10 Disability-Supported Job Boards That Can Make Your Search Easier

HR Digest

The organization has been active since 2002 and has made great strides in opening up the job market for disabled employees. The 501(c)3 non-profit organization states its dedication to reducing unemployment rates among individuals with disabilities by connecting them to employers who are looking to increase the diversity among their workers.

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