CEO Blog

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Delegate to Scale a Business

CEO Blog

A more useful ask would be to add a Why “I want to do a marketing campaign to appliance dealers in the US.”. Knowing that it is for marketing reasons might cause the person doing the job to add phone numbers and web sites. Part of that can be training. Training can cost time in the short term but result in long term savings.

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Stop Selling and Start Leading

CEO Blog

Personally I think this gave the Canadians a small edge since training happened in the cold. When I saw the title, I had wrongly assumed it would talk about marketing as a way to sell – I was wrong. Amazing feat. On average Elizabeth and I ran 13.1 miles Monday – no wonder I am still tired.

Books 100
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Linkedin as a selling tool

CEO Blog

So, one of my Danby marketing people is moving to a sales role. The Sandler Training and LinkedIn Sales solution works to close the gap that many organizations and sales professionals struggle with. One of the best ways to learn is to teach. Another great way to learn is to write about something.

Tools 100
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Brand Real

CEO Blog

I like to think I am a sophisticated consumer who is not influenced by marketing and brand. It is the people but it is also to training, coaching, mentoring, tools and processes that are in place to make the people great and consistent with the brand.

Brand 162
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Inspiration from Hella Doman

CEO Blog

Hella was sent alone when she was 14 to Holland on the last train out of Germany. She followed and invested well in the stock market. Her parents separated when she was young (I think 6) so she returned with her mother to her mother''s home in Germany. Then Hitler happened and Hella was Jewish. She was highly frugal.

Education 140
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It's Just Good Business

CEO Blog

I am helping Karma with some of their marketing testing. I best get up from my chair and start training. I reviewed one of Klein's other books " Working for Good " on the Karma411 website. Karma411 is one of the Canrock Ventures investments that helps causes raise more money by using social media.

Welch 138