Eric Jacobson

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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Was the Zappos agent trained to do that?

Brand 65
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What Does A Business Owner Need To Know When Hiring A Marketing Leader?

Eric Jacobson

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

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Learn MBA Skills In 12 Weeks

Eric Jacobson

We chose where to go deep based on what we observed from delivering leadership training programs in hundreds of global companies and what we ourselves experienced running our own two companies. Besides Numbers and People, traditional MBAs cover a lot of other topics, such as marketing and operations management that are fascinating, of course.

Skills 118
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How To Make Small Changes To Achieve Extraordinary Results

Eric Jacobson

Invest 5% more in training and supporting them, so that they can do the best job possible. Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Magazine as one of the fastest growing private firms in America.

How To 65
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The Power Of 5 Percent More

Eric Jacobson

Invest 5% more in training and supporting them, so that they can do the best job possible. Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Magazine as one of the fastest growing private firms in America.

Power 65
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How To Avoid Social Media Mistakes

Eric Jacobson

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When a mistake is made, sincerely apologize.

Media 72
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The New Roadmap For Entrepreneurial Success

Eric Jacobson

Prior industry experience is very important for entrepreneurs targeting some markets, but less important for other markets. The sharks do an excellent job of probing an entrepreneur’s motivations and probing for problems with a venture’s product design and marketing plans.