Terry Starbucker

NOVEMBER 13, 2011

2) Mispricing a new product by charging “what the market will bear”. Back in 1993 I wondered why Drucker devoted 3 out of the 5 sins to product pricing, but 18 years later I totally understand his insistence on what he called “price-driven costing” as the most effective way to gain market share. 3) Cost-Driven pricing.

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Drucker Price Cost Article 341

Terry Starbucker

MAY 29, 2014

Pick the right target demo in a crowded market. It was harder at first, because we didn’t know our specific customers – we knew the general demographic, but we didn’t know their names, or how they commuted to work – by train, by bus, by bike, etc. A ton of marketing spend isn’t the key (and social media works).

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Succession Merchandising Finance Learning-by-Doing 396

Terry Starbucker

JANUARY 13, 2013

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Walter was named among 25 Women Who Rock Social Media in 2012.

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CEO Word of Mouth Marketing Leadership IPO 335

Terry Starbucker

JULY 19, 2015

As another calendar year drew to a close, while our cable TV company was buoyed by better sales numbers as a result of new service activations and stepped up marketing, we were still struggling to reverse a downward overall trend. Our competitors offered more channels at a very competitive price, and were able to mass market.

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Leadership Metrics Price Mass Marketing 150

Terry Starbucker

JANUARY 24, 2010

] Tweet This Post Tagged as: Leadership , Social Media { 10 comments… read them below or add one } Brandon Cox January 24, 2010 at 10:21 pm It’s funny to me how boardrooms are now addressing a subject that grassroots marketers and small business owners have adopted ahead of time. We must do our best to guard against that.

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Media Sharpe Learning-by-Doing Blog 305

Terry Starbucker

NOVEMBER 1, 2009

Bret Anita Bruzzese November 2, 2009 at 12:27 pm Terry, Resources are scarce these days, and that includes putting the time and money into training new managers. Concept being that you have these highly trained employees with subject matter expertise. Concur with your perspective. Keep up the great work!

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Leadership How To Blog Learning-by-Doing 337

Terry Starbucker

JANUARY 3, 2010

After graduating from my undergrad education (2007) I unexpectedly joined my parents’ company as the Global Sales and Marketing Director…it has been amazing yet seems to be a daily trial by fire test. Ak January 5, 2010 at 1:38 pm Thank you Terry. Fantastic post. rm’s management, employees, clients, stakeholders, and others.

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Leadership Ethics Course Learning-by-Doing 418