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What’s Not Working in Content Marketing and How to Avoid It

Women on Business

Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post). Over marketing, otherwise known as hype, is high on the list of those fatal flaws. Don’t confuse marketing with hype. Marketing is using a well crafted, refined message, while hype is excessive and exaggerated.

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New Tool Offers Possible Career Alternatives For Those Threatened By Automation

The Horizons Tracker

While I have been notably skeptical about the various claims that robots and AI will destroy vast swathes of the jobs we know today, there is an understandable concern about the impact technology is likely to have on the labor market, and especially about how one can go about making our own job as disruption proof as possible.

Career 127
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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AI Storytelling

Decker Communication

The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. In the military, it is said that generals always fight the last war because they haven’t trained their imaginations to picture the next one.

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

Wilde 70
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Make Work Fun Again

Lead Change Blog

But for Harper it’s his job, one he works very hard at in studying, practice, and proper diet and training. Baseball is a grueling 6 month, 162-game schedule, with 2 months of spring training, another month of pressure playoffs, and off-season conditioning.

Sports 170