Eric Jacobson

APRIL 12, 2021

That is why it is important to AIM: Always Innovate and Market. When business owners do not think about their exit strategy until they have to, due to an internal or external catastrophe, business is normally trending down and will be worth much less in the eyes of a buyer. Weak people or products then leads to weak profits.

Exit Strategy 65

Exit Strategy How To Entrepreneur Strategy 65

Eric Jacobson

JANUARY 20, 2021

That is why it is important to AIM: Always Innovate and Market. When business owners do not think about their exit strategy until they have to, due to an internal or external catastrophe, business is normally trending down and will be worth much less in the eyes of a buyer. Weak people or products then leads to weak profits.

Exit Strategy 65

Exit Strategy Strategy Operations Entrepreneur 65

Eric Jacobson

FEBRUARY 25, 2021

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department. And I think that’s definitely true.

Storytelling 65

Storytelling How To Tools Books 65

Eric Jacobson

OCTOBER 11, 2020

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department. And I think that’s definitely true.

Storytelling 65

Storytelling Tools Books Learning-by-Doing 65

Eric Jacobson

FEBRUARY 9, 2015

Seeking out and trusting customer truth , which demands never assuming that they know what a customer wants or needs, relentlessly researching the marketplace and trends, and frequently talking with and always listening to real customers. Thanks to AMACOM, the book publisher, for sending me an advance copy of the book.

Entrepreneur 50

Entrepreneur Sample Brand Business Model 50

Eric Jacobson

JANUARY 4, 2021

But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies. More than ever, leaders must be relentless and resourceful in adapting to emerging trends. Sometimes the amazing people key to your launch don’t scale in step with your company. This also extends to personal growth.

Advice 122

Advice How To Forrester Incentives 122

Eric Jacobson

JUNE 7, 2013

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 62

Mentor CPA Objective Long-term 62

Eric Jacobson

DECEMBER 15, 2012

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 58

Mentor CPA Objective Long-term 58

Eric Jacobson

AUGUST 4, 2015

Being a new author, you don’t really know what to expect in terms of book sales, marketing efforts, media exposure, translation rights, etc. I feel you started that trend. Paul : I wish I could take credit for this trend, but I can’t. How would you summarize the overall reaction to your Lead with a Story book? Any surprises?

Storytelling 50

Storytelling Silverman Armstrong Trends 50

Eric Jacobson

NOVEMBER 11, 2021

The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. This year, some of the more established leaders have made the classic error of trying to hibernate, while more entrepreneurial leaders are stepping in to take advantage of new trends and habits to build disruptive businesses.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

JANUARY 1, 2018

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department. And I think that’s definitely true.

Storytelling 62

Storytelling How To Tools Books 62

Eric Jacobson

JULY 5, 2015

Seeking out and trusting customer truth , which demands never assuming that they know what a customer wants or needs, relentlessly researching the marketplace and trends, and frequently talking with and always listening to real customers.

Self-aware 50

Self-aware Leadership Advice Entrepreneur 50

Eric Jacobson

MARCH 25, 2021

The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. This year, some of the more established leaders have made the classic error of trying to hibernate, while more entrepreneurial leaders are stepping in to take advantage of new trends and habits to build disruptive businesses.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Eric Jacobson

NOVEMBER 30, 2020

The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. This year, some of the more established leaders have made the classic error of trying to hibernate, while more entrepreneurial leaders are stepping in to take advantage of new trends and habits to build disruptive businesses.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Eric Jacobson

MARCH 24, 2012

I recently coordinated a roundtable with thought leaders across a range of Human Resources functions to participate in a discussion which sought to explore the challenges this trend poses--and to see what opportunity it presents to HR. Where would marketing be without social media?

Human Resources 81

Human Resources Software Media Comparison 81

Eric Jacobson

OCTOBER 10, 2016

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department. And I think that’s definitely true.

Storytelling 50

Storytelling How To Tools Books 50

Eric Jacobson

SEPTEMBER 5, 2016

Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales. Similarly, social media is generally the work of the marketing department, not the sales department. And I think that’s definitely true.

Storytelling 50

Storytelling How To Tools Books 50

Eric Jacobson

DECEMBER 9, 2012

At Software Advice , for example, Marketing employees recorded video tutorials for various tools we use. Based in Austin, TX, he's a tech enthusiast reporting on trends and best practices in talent management. HR should focus on internal communications to promote adoption of the new tools and best practices around their usage.

Technology 56

Technology Software Tools Reputation 56

Eric Jacobson

DECEMBER 26, 2014

The second meaning has to do with the need for all of us to stand out in a crowded job market and do what is necessary to stay relevant in careers that keep getting longer. In addition to the tasks and activities we have to perform, there are countless other challenges to getting great work done.

Books 70

Books Goal Sports Commitment 70

Eric Jacobson

OCTOBER 21, 2014

The second meaning has to do with the need for all of us to stand out in a crowded job market and do what is necessary to stay relevant in careers that keep getting longer. In addition to the tasks and activities we have to perform, there are countless other challenges to getting great work done.

Books 70

Books Goal Sports Commitment 70

Eric Jacobson

DECEMBER 15, 2013

The second meaning has to do with the need for all of us to stand out in a crowded job market and do what is necessary to stay relevant in careers that keep getting longer. In addition to the tasks and activities we have to perform, there are countless other challenges to getting great work done.

Goal 56

Goal Sports Commitment Career 56

Eric Jacobson

APRIL 29, 2022

IgniteReads is a new series of one-hour reads written by leading experts and authors – covering trending business and personal growth topics.

Books 89

Books Storytelling Leadership Definition 89

Eric Jacobson

DECEMBER 17, 2019

IgniteReads is a new series of one-hour reads written by leading experts and authors – covering trending business and personal growth topics.

Books 114

Books Storytelling Leadership Definition 114

Eric Jacobson

JULY 22, 2019

IgniteReads is a new series of 1-hour reads written by leading experts and authors – covering trending business and personal growth topics. He can be found at LeadWithAStory. Thank you to the book’s publisher for sending me an advance copy of the book.

Storytelling 50

Storytelling Books Definition CEO 50