First Friday Book Synopsis

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Jonah Berger: An interview by Bob Morris

First Friday Book Synopsis

Jonah Berger studies how word of mouth and social influence drive social epidemics and trends. He is an Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. What leads products, ideas, and behaviors to catch on and become popular? Campbell Jr.

Simon 75
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Reverse Innovation: A book review by Bob Morris

First Friday Book Synopsis

Reverse Innovation: Create Far from Home, Win Everywhere Vijay Govindarajan and Chris Trimble Harvard Business School Press (2012) How and why reverse innovation can help to reverse the negative trends and tendencies that can weaken an organization Those who have read one or more of Vijay Govindarajan and Chris Trimble’s previously published books (..)

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Mass Affluence: A book review by Bob Morris

First Friday Book Synopsis

Mass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially powerful trend in contemporary marketing: creating or increasing demand for customized products (..)

Review 80
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Books Under Categories for Your Perusal

First Friday Book Synopsis

We have organized selections from our 15MinuteBusinessBooks.com site into six categories. Click HERE to obtain the recording and handout for the books that you wish to have, at only $9.99 per title. We also sell a subscription to the entire site for just $199. We recommend these titles for you.

Books 70
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Harvard Business Review on Rebuilding Your Business Model: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review. Having read all [.].

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Harvard Business Review on Rebuilding Your Business Model: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review. Having read all [.].

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G. Michael Maddock and Raphael Louis Vitón on How the Ivy League Is Killing Innovation: Part II

First Friday Book Synopsis

Here is an excerpt to the second of two articles by G. Michael Maddock and Raphael Louis Vitón that were published in Bloomberg Businessweek. I suggest you read the first before you read this sequel. It has apparently created so much controversy (and perhaps misunderstanding) to which Maddock and Vitón felt the need to respond. [.].