In the CEO Afterlife

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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Campbell’s 10-year sales trend is stagnant and their profits are down. Yet, do less better isn’t something most leaders embrace. This is not true.

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My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

by John • March 15, 2011 • Life , Marketing • 2 Comments. Five weeks of active use and I’m up-to-speed on the latest business trends. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. Tags: Life , Marketing , Social Media , Twitter.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. link] #branding #marketing #advertising #design Follow Me on Twitter. Our business should be more sustainable.”

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

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