Terry Starbucker

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How We Saved Millions (and got an 800% ROI) By Asking Customers 5 Simple Questions

Terry Starbucker

Just by asking customers 5 simple questions (And of course, writing down, sorting, trending, and analyzing what you find out). The loop leads to big savings in operating and marketing costs, especially relative to the cost of the loop – that’s the gold. You can save money AND increase customer satisfaction.

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The Power of Story: 12 Inspiring Lessons from 12 Entrepreneurs

Terry Starbucker

2) Understand market trends. Many times, so much time gets spent on making a perfect product that marketing and sales get ignored. We didn’t introduce new things, and the market changed without us. What can I do to sell something at the farmers market? People want a connection to their food again.”

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How I Discovered My Leadership Secret Weapon

Terry Starbucker

As another calendar year drew to a close, while our cable TV company was buoyed by better sales numbers as a result of new service activations and stepped up marketing, we were still struggling to reverse a downward overall trend. Our competitors offered more channels at a very competitive price, and were able to mass market.

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15 Basic Steps To Mind-Blowing Customer Service: Lessons From A.

Terry Starbucker

But nothing continues in a market over time without continued demand. So, all those folks that petition against the entry of the next Walmart in their neighborhood; the best way to buck the trend is to continue shopping at the local hardware store. Yes, the creation of the big box has been pushed on consumers to a large extent.

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