How We Saved Millions (and got an 800% ROI) By Asking Customers 5 Simple Questions
Terry Starbucker
APRIL 1, 2012
Just by asking customers 5 simple questions (And of course, writing down, sorting, trending, and analyzing what you find out). The loop leads to big savings in operating and marketing costs, especially relative to the cost of the loop – that’s the gold. You can save money AND increase customer satisfaction.
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