The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. This in turn can often put companies off of following such unique strategies, even when this is actually better for them in the long-term.

Blue Ocean Strategy 134

Blue Ocean Strategy Mauborgne Long-term Strategy 134

Tanveer Naseer

APRIL 1, 2014

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Stuart is editor of Business Strategy Review.

Blue Ocean Strategy 250

Blue Ocean Strategy Christensen Prahalad Leadership 250

First Friday Book Synopsis

MARCH 17, 2013

{On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. We have met [.].

Blue Ocean Strategy 122

Blue Ocean Strategy Mauborgne Books Blog 122

LDRLB

MARCH 19, 2010

Strategy Thinking and the New Science – Irene Sanders. Blue Ocean Strategy – W. Chan Kim & Renee Mauborgne. Podcast Strategy strategy thinking' 15:55 What are you reading? 17:57 What’s next for you? Referenced Resources. Fooled by Randomness – Nassim Nicholas Taleb.

Blue Ocean Strategy 79

Blue Ocean Strategy Mauborgne Strategic Planning Analysis 79

Harvard Business Review

MAY 2, 2023

A conversation with INSEAD professor Renée Mauborgne on nondestructive creation.

Mauborgne 16

Mauborgne Innovation Disruptive Innovation Entrepreneur 16

First Friday Book Synopsis

MARCH 7, 2011

HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.].

Review 85

Review Strategy Books Positioning 85

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. In this sense, the three strategy propositions provide an organizing framework to ensure an organization is taking a holistic approach to the formulation and execution of strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

OCTOBER 4, 2013

For decades, strategy gurus have been telling firms to differentiate. From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. Strategy'

McKinsey 13

McKinsey Mauborgne Competitive Advantage Porter 13

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Harvard Business Review

JANUARY 29, 2013

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. Because strategy is all about making choices. To quote Porter: "Strategy renders choices about what not to do as important as choices about what to do."

Strategy 9

Strategy Porter Mauborgne Christensen 9

Harvard Business Review

MAY 12, 2015

It was this received opinion Michael Porter was questioning when, in 1979, he mapped out four additional competitive forces in “ How Competitive Forces Shape Strategy.” Strategies for staying ahead. He was hardly alone — that was evidently how most economists thought about competition, too. Insight Center.

Strategy 8

Strategy Porter Blue Ocean Strategy Airlines 8

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. The strategy gives Lego a strong negotiating position with mall owners who are in dire need to fill the space.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MARCH 23, 2012

Michael Mauboussin doesn't write about innovation, but his clear writing that blends finance, strategy, and psychology puts him on my list. Chan Kim , and Renee Mauborgne. Some readers have asked why I put A.G. Lafley and not Steve Jobs on my list. One natural question is, "Who is next?"

Innovation 15

Innovation Ries Mauborgne Open-book 15

Harvard Business Review

OCTOBER 2, 2013

Chan Kim and Renée Mauborgne examined the emergence of outrageously successful companies like Cirque du Soleil, and claim to have discovered the keys. Our focus should be on fostering communities of trust and practice, disciplined yet free, from which brilliant strategies can emerge organically through doing and learning.

Engineering 11

Engineering Succession Mauborgne Critical Success Factor 11

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. A recognized expert on strategy and innovation he is also the author of seven books. Hope to cross paths again soon.

Blog 353

Blog Collins Blue Ocean Strategy Video 353