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Six social-media skills every leader needs

First Friday Book Synopsis

Here is a brief excerpt from an article co-authored by Roland Deiser and Sylvain Newton for The McKinsey Quarterly, published by McKinsey & Company, in which they explain how and why organizational social-media literacy is fast becoming a source of competitive advantage.

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The McKinsey Quarterly: The Most Popular Articles (First Q 2013)

First Friday Book Synopsis

In case you missed them, these articles have been most popular with The McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Six social-media skills every leader needs: Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, [.].

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The McKinsey Quarterly: Most popular articles (First Quarter, 2011)

First Friday Book Synopsis

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. Click [.].

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From Clashes to Collaboration – 7 Steps to a Thriving Team Culture After a Corporate Merger

Great Results Team Building

Utilize town halls, email newsletters, and internal social media platforms to keep everyone informed and engaged with STORIES of values in action that inspire and inform. Public recognition through company-wide announcements, awards, and even social media shout-outs boosts morale and reinforces the desired behaviors.

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Are You Squandering Money on Acquiring Rather than Retaining Customers?

The Practical Leader

We assume that happy customers reduce ongoing service costs and lower sales/marketing costs through referrals, viral word of mouth, positive ratings, and raving social media fans. ” Many companies entice buyers with special offers, social media campaigns, branding, and other expensive sales and marketing programs. companies.

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What Is the Future of Jobs with Advent of AI: Are You Jobs at Risk?

HR Digest

Anu Madgavkar, a partner at the McKinsey Global Institute, an economic research hub, agrees. Media jobs Experts say AI like ChatGPT is good at producing written content and can do so “more efficiently than humans. Human judgement still needs to be applied to these technologies to avoid error and bias, she told Insider.

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‘Good’ Is Not Enough

Lead Change Blog

Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Here is the bizarre thing – most companies already intuitively know this!