First Friday Book Synopsis

FEBRUARY 22, 2012

It is important to remember that Social Media has limits as to what it can [.]. As with many of you, we have a presence on Facebook for the First Friday Book Synopsis. Many of you are members of the group that we established. It is fun to interact with you through that group every day.

Media 80

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First Friday Book Synopsis

OCTOBER 11, 2011

To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * You cannot have social media goals. It’s like having copy machine goals. The copy [.].

Media 70

Media Newsletter Goal Resources 70

First Friday Book Synopsis

SEPTEMBER 9, 2012

Here are a few insights provided during an interview of Ben Lerer is a co-founder and the chief executive of the Thrillist Media Group, which oversees men’s lifestyle and shopping Web sites. To read the complete interview as [.].

Media 80

Media Execution How To CEO 80

First Friday Book Synopsis

JANUARY 15, 2012

Here are a few insights provided during an interview of Bill Kling who is founder and president emeritus of the American Public Media Group, a producer of public radio programming [.].

Media 80

Media Execution Blanchard How To 80

First Friday Book Synopsis

AUGUST 1, 2012

The numbers are stark. I come home, lean back, and read my iPad. I wake up, stay in bed a while, and read my iPad. I get my news, Olympics updates, box scores, movie reviews (Ebert is always available! worth the cost right there), my bank account, and business insights on my iPad. When [.].

Media 103

Media Banking Review Cost 103

First Friday Book Synopsis

JUNE 21, 2011

Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.].

Dichter 80

Dichter Aaker Media Review 80

First Friday Book Synopsis

DECEMBER 6, 2012

Whatever their size and nature may be, all organizations need to differentiate themselves from their competition and this is a question their leaders are asking…or should be asking — as another New Year begins. Here are brief descriptions of three of the best ways I know of to gain a competitive advantage with differentiation, using [.].

Competitive Advantage 80

Competitive Advantage Media Company Organization 80

First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

First Friday Book Synopsis

JUNE 24, 2013

Bob''s blog entries "media with passion" 2.0 magazine business Find the Perfect Mix of Data and Narrative Frame Your Story giving a good talk is highly coachable IGN Imagine Media Makers: The New Industrial Revolution Oxford University the "other" WIRED magazine The Long Tail the Sapling Foundation the TED Conference'

Magazine 117

Magazine Conference Media How To 117

First Friday Book Synopsis

FEBRUARY 19, 2014

I teach speech as an adjunct professor at a local community college, and do plenty of speaking, in front of many different kinds of audiences, as a key part of my professional life. And, I teach presentation skills, provide speech coaching, and some speech writing.

Media 97

Media Audience Tips Blog 97

First Friday Book Synopsis

AUGUST 20, 2013

Bob''s blog entries 9 to 5 (1980) Dave Kerpen''s "Top 10 Workplace Movies of All Time" Dr. Marla Gottschalk George Clooney Likeable Business Likeable Local Likeable Media Likeable Social Media LinkedIn New York Times Up In The Air (2009) Working Girl (1988)'

Media 85

Media Blog Article 85

First Friday Book Synopsis

DECEMBER 5, 2012

The Better Mousetrap: Brand Invention in a Media Democracy Simon Pont Kogan Page (2012) “Reality is a collective hunch.” Lily Tomlin When I noted the subtitle of Simon Pont’s book, “Brand Invention in a Media of Democracy,” I immediately – and incorrectly – assumed that his focus would be on how effective branding can help [.].

Simon 90

Simon Books Review Brand 90

First Friday Book Synopsis

DECEMBER 19, 2014

Conference CMP Media Asiaweek Hofstra University Information Week Internet of Things Los Alamos National Labs Mark Roberti: Part 2 of an interview by Bob Morris RFID and radar RFID Journal' He is widely regarded as a thought leader in the RFID industry. Previously, he was […]. Bob''s blog entries annual RFID Journal LIVE!

Conference 95

Conference Media Information Blog 95

First Friday Book Synopsis

DECEMBER 10, 2014

In 2002, he launched RFID Journal on the Web as an independent source of news and information for business and IT executives looking to tap RFID’s enormous potential. He is widely regarded as a thought leader in the RFID industry. Previously, he was […].

Wilde 102

Wilde Drucker Media Tools 102

First Friday Book Synopsis

APRIL 16, 2013

Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network [.]. Byrne Portfolio/Penguin Group (2011) Exemplars of an opportunistic mindset and acceptance of risk and potential failure, as well as independence and control John A.

Welch 75

Welch Airlines Review Entrepreneur 75

First Friday Book Synopsis

OCTOBER 10, 2013

The Joy of Strategy: A Business Plan for Life Allison Rimm bibliomotion books + media (2013) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Drucker 75

Drucker Review Strategy Books 75

First Friday Book Synopsis

OCTOBER 9, 2013

The Wisdom of Titans: Secrets of Success from Entrepreneurs Who Rose to the Top William Ferguson bibliomotion books + media (2013) “Vision without execution is hallucination.” Bill") Marriott Jim Collins John Robbins Julia Stewart Noel Watson Paul L. Diaz Richard ("Rick") Federico Robert L.

Books 75

Books Collins Airlines Entrepreneur 75

First Friday Book Synopsis

NOVEMBER 5, 2013

EQ: How Top Leaders Beat 8 Ego Traps with Emotional Intelligence Jen Shirkani bibliomotion books + media (2013) How to “open the door to identify your own ego traps with some simple actions to remedy them” As I began to read this book, I was reminded of Mark Goulston’s book, Get Out of […].

Emotional Intelligence 75

Emotional Intelligence Books Open-book Review 75

First Friday Book Synopsis

APRIL 13, 2014

His design work centers on using media and environments to enhance interactions, gently guide behavior, and bolster learning. At Stanford, he teaches classes in communication design including storytelling & visual communication, improvisation, and digital media design.

Wilde 98

Wilde Drucker Storytelling Creativity 98

First Friday Book Synopsis

FEBRUARY 22, 2013

The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here.

Content 89

Content Strategy Magazine Media 89

First Friday Book Synopsis

APRIL 18, 2012

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Anthony J. Bradley and Mark P.

Review 80

Review Organization Books Media 80

First Friday Book Synopsis

JULY 30, 2014

Karl''s blog entries America''s Team American Pasttimes Cotton Bowl Cotton Bowl Days Dallas Dallas Cowboys Dallas Cowboys Pro or Con Dallas Morning News Daniel Okrent Dave Robinson Don Meredith Doubleday Green Bay Packers Joe Nick Patoski John Eisenberg Library of America Little Brown muckraking New York NFL NFL Championship Game Red Smith Sam Blair (..)

Library 90

Library Books Media Blog 90

First Friday Book Synopsis

JANUARY 30, 2013

He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. His next project, Digital State: [.].

Simon 89

Simon Airlines Brand Banking 89

First Friday Book Synopsis

JANUARY 13, 2013

BOOK REVIEWS Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing Dave Kerpen Taking Flight!

Blog 95

Blog Media Brand Review 95

First Friday Book Synopsis

MAY 17, 2011

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].

Aaker 80

Aaker Books Review Media 80

First Friday Book Synopsis

DECEMBER 4, 2013

Bob''s blog entries A Q&A With The Father Of The Lean Startup Movement C-Change Media Inc Global Entrepreneurship Week John A. . * * * Steve Blank is a legend in Silicon Valley circles. Bearded and bespectacled, the serial […]. Byrne Lauren Everitt LinkedIn Pulse Poets&Quants Steve Blank'

Globalization 80

Globalization Media Blog Article 80

First Friday Book Synopsis

APRIL 18, 2012

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Anthony J. Bradley and Mark P.

Review 70

Review Organization Books Media 70

First Friday Book Synopsis

JANUARY 12, 2015

Bob''s blog entries Columbia University Press Columbia University’s MBA value investing program on innovation [comma] macro-economic portfolio [comma] and scenario risk management Judgment Calls MIT Media LabThe Ecole Nationale de Ponts et Chaussees Nick Gogerty: Part 2 of an interview by Bob Morris the Flash Crash The Nature of Value: How to Invest (..)

Hedge 70

Hedge Risk Management Media Innovation 70

First Friday Book Synopsis

APRIL 6, 2013

STRATEGY Six social-media skills every leader needs: Organizational social-media literacy is fast becoming a source of competitive advantage. In case you missed them, these articles have been most popular with The McKinsey Quarterly‘s readers in the first quarter of this year. Learn, [.].

McKinsey 80

McKinsey Article Competitive Advantage Media 80

First Friday Book Synopsis

SEPTEMBER 19, 2016

A social media storm erupted in June 2014 when a luxury apartment… Read More For the homeless, cities are discovering Housing First – It is humane; it is smart; and it works. Use of security fencing, razor wire, and “no trespassing” signs went up as did security cameras and guard services.

Media 70

Media Blog 70

First Friday Book Synopsis

SEPTEMBER 30, 2013

Bob''s blog entries Achieving happiness through meaningful connections Bruce Poon Tip BusinessPlus Company-building process of entrepreneurship Creating positive impact in the world Creating solid innovation through social media His Holiness the Dalai Lama.

Review 85

Review Books Tips Media 85

First Friday Book Synopsis

FEBRUARY 6, 2013

Lincoln: A President for the Ages Karl Weber, Editor and Contributor PublicAffairs/Participant Media (2012) Even without Spielberg’s great film with which it is associated, this book would still be a stunning achievement Those who have already seen Steven Spielberg’s film may be surprised to learn that this “companion volume” is much less about (..)

Film 75

Film Books Review Participative 75

First Friday Book Synopsis

MARCH 21, 2012

Ten years ago he set out to make a broader contribution to the world, leading him to cofound a cancer drug discovery company and then to the MIT Media Lab, where he served as director from 2006 [.]. An entrepreneur and veteran of the computer industry, Frank Moss spent his career bringing innovative technologies to market.

Entrepreneur 80

Entrepreneur Media Technology Innovation 80

First Friday Book Synopsis

JANUARY 7, 2015

Bob''s blog entries Brilliant Mistakes Brooke Manville Columbia University Press Columbia University’s MBA value investing program on innovation [comma] macro-economic portfolio [comma] and scenario risk management James O''Toole Judgment Calls Lao-Tse MIT Media LabThe Ecole Nationale de Ponts et Chaussees Nick Gogerty: Part 1 of an interview by Bob (..)

Hedge 70

Hedge Drucker Risk Management Media 70

First Friday Book Synopsis

JANUARY 14, 2012

The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives Frank Moss Crown Business (2011) How and why “individuals empowered with radically new technologies…can succeed in transforming society” Note: The title of my review is taken from one of the observations (..)

Review 80

Review Books Technology Media 80

First Friday Book Synopsis

MARCH 1, 2016

The respected New Yorker staff writer George Packer captured this fear well in an essay about why he does not tweet: “Twitter is crack for media addicts. It scares me, not because I’m morally superior to it, but because I don’t think I could handle it.

Morale 70

Morale Media Blog 70

First Friday Book Synopsis

AUGUST 7, 2013

Bob''s blog entries CHRO Creating the Right Recipe for Transformation fulfilling the hunger for a life well-fed Heidrick & Struggles Hillshire Brands Human Capital Media Group Kellye Whitney Mary Oleksiuk' . * * * As senior vice president and CHRO […].

Human Capital 70

Human Capital Magazine Talent Management Brand 70