In the CEO Afterlife

APRIL 13, 2012

With the emergence of social media, the leverage of creativity is immeasurable. But look at the opportunities – online marketing, social media, niche products and services, specialization, the list goes on. This is difficult for big company people because they are part of a “spend your way out of it” culture.

Bureaucracy 227

Bureaucracy Entrepreneur Creativity Energy 227

In the CEO Afterlife

SEPTEMBER 3, 2012

I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. Fortunately, in the social media world, massive budgets aren’t required to engage consumers.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

APRIL 1, 2012

So they created a revenue-generating media business parallel to Red Bull’s beverage business. Red Bull Media House produces content wherever followers of the Red Bull lifestyle may be. A few years ago Red Bull realized they were becoming one of the biggest content sources of action sports and culture on the planet.

Trout 249

Trout Reis Sports Brand 249

In the CEO Afterlife

APRIL 26, 2012

The available avenues are advertising, the press, and social media. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise. So when BP’s social media manager tweets or posts the numerous YouTube videos about environmental and economic restoration, the public impact is limited.

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

OCTOBER 17, 2011

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they aren’t spearheading brand equity growth. Spending more in media and promotion without corrective strategic action isn’t the prescription for the ailment. Champion the brand surgery and the convalescence, personally.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. Chief Executives who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

FEBRUARY 12, 2012

Prepare properly for public platforms – speeches, media and crisis handling. Stand up to stand out – you need a point of view. Use the power of stories as the superglue of messages. Watch out for the signals beyond the words. Learn, rehearse, review and constantly improve.

Fashion 197

Fashion Crisis Audience Entrepreneur 197

In the CEO Afterlife

DECEMBER 29, 2013

Today’s candidates have social media savvy. Now let’s move from theory to execution in a business world that’s more complex than ever, and moving at light speed. Job search behavior has changed and HR can no longer just think like recruiters. They’re bloggers, content curators, product raters, mobile app makers and technology experts.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

JANUARY 30, 2012

These pundits command impressive social media audiences, and while it is gratifying that people are interested in their perspectives and insight, the ongoing leadership mania underscores the significant gap between principle and practice.

McCarthy 212

McCarthy Leadership Crisis Management Sports 212

In the CEO Afterlife

MAY 1, 2012

Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. These are the people who stimulate innovation and permeate the culture to every nook and cranny of the company. The organization reeks of pride. Until the new economy, big business wasn’t expected to innovate.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

MARCH 14, 2011

I’ve uncovered bright young talents in the social media world who touch me with unique insights—edgy and enthusiastic perspectives on life. Tags: Life , Marketing , Social Media , Twitter. I feel like I’ve had a massive transfusion of instant knowledge. Five weeks of active use and I’m up-to-speed on the latest business trends.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

JUNE 10, 2012

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Because it is the idea, and not the money that drives entrepreneurship. To be honest, I’d never heard of the vast majority on these people.

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

In the CEO Afterlife

DECEMBER 11, 2012

I communicated our philosophy through annual reports, speeches and media interviews that made it clear to the market that we were brand differentiators, keen to compete on product features. I faced this issue in the fiercely competitive coffee market.

Price 162

Price Discount Brand Incentives 162

In the CEO Afterlife

MAY 6, 2016

The media latched onto the story. However, an outraged customer of the French’s brand who knew the Leamington saga went to Facebook and posted his distaste for Loblaw’s decision. The post was shared by 133,000 other little guys who also saw red.

Retail 100

Retail Restructuring Brand Ethics 100

In the CEO Afterlife

DECEMBER 11, 2012

I communicated our philosophy through annual reports, speeches and media interviews that made it clear to the market that we were brand differentiators, keen to compete on product features. I faced this issue in the fiercely competitive coffee market.

Price 148

Price Discount Brand Incentives 148

In the CEO Afterlife

APRIL 4, 2011

Your students would be better-served by a social media whiz-kid half my age,” I told him. Recently, a business professor friend invited me to address a luncheon of university students enrolled in his class on entrepreneurship. They’ve already heard from that guy,” he said. “I I want you for balance.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

APRIL 22, 2015

In fact, c hange is one of the most proliferated subjects in blogs, books, and social media chats. Here’s the deal; the notion that “change is bad” is blasphemy in today’s world of business. I understand why, and so do you; change is vital to progress in every field of endeavor. Without change, stagnation sets in.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

MARCH 7, 2011

Bolstered by international media attention, the support of the public and a handful of local companies, the Man in Motion World Tour raised $26 million for spinal cord research and rehabilitation. In 1985, paraplegic athlete Rick Hansen wanted to demonstrate the potential of people with disabilities by wheeling around the world.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

AUGUST 15, 2011

today’s social media arena, cosmetic and personal-care brands dominate the top 10 for reference positivity, defined as brands that people talk about, but seldom in a negative way. L’Oreal’s global brand competitors are members of the same congregation.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

APRIL 10, 2011

Social media, telecommunications, high tech are today’s rising stars. Pick an industry on a growth curve. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Consumer packaged goods has lost its luster. Read the company’s mission/vision statement. Does it excite you?

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

APRIL 14, 2011

I communicated through annual reports, speeches and media interviews that made it clear to the market that we were ‘brand differentiators’, keen to compete on product features, not low prices. Years ago, I faced this issue in the intensely competitive coffee market.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 20, 2011

Finally, when you lose your respect for the – the man at his typewriter or his drawing board or behind his camera or just scribbling notes with one of our big pencils – or working all night on a media plan. When you forget that the lonely man – and thank God for him – he has made the agency we now have – possible.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

APRIL 9, 2018

Aspiring writers are poor souls trying to break into an industry that doesn’t want them. That may be a preposterous statement to those of you unfamiliar with the publishing biz. Look at it this way: publishers would rather release the next John Grisham legal thriller than take on an unknown author.

Books 235

Books Review Blog Industry 235

In the CEO Afterlife

APRIL 12, 2018

Shannon is a book and movie reviewer. She is also a mom, wife, writer and all around fan girl. In February, I discovered her website, Reads & Reels when I was seeking reviews for The Circumstantial Enemy. Being a busy lady with a long reading (and movie) list, I wasn’t sure if or when she would read and review.

Review 156

Review Books Industry Media 156

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. I’m glad I did.

Advertising 265

Advertising Creativity Industry Bottom-up 265