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New Tool Aims To Change How We Measure PR

The Horizons Tracker

New research from North Carolina State University outlines the development of a new tool that the researchers believe will help organizations measure the relationships they have with key stakeholders more effectively. The tool then uses these stances to begin describing the relationship as one of six categories.

PR 71
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7 Ways to Ensure Your Startup Gets the Media Attention It Deserves

Strategy Driven

While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. But how do you get media coverage when you are just starting? million brands trying to make their mark, attract media attention, and build a reputation.

Media 111
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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. If you adapted to desktop computers, fax machines, cell phones and the Internet, then I suggest you need to view social media as the next progression on the continuim of advancement.

Media 365
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

A Strong Social Media Presence. Social media is a powerful tool to help you reach new customers and promote special offers or deals at your pharmacy. This could include everything from traditional advertising to online marketing to PR and events. Via Pixabay. Good Relationship With Nearby Doctors and Hospitals.

Insurance 210
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First Look: Leadership Books for July 2021

Leading Blog

Creating and sustaining trust does not, Sandra Sucher and Shalene Gupta show, come from "reputation-building" and PR but by being the "real deal," creating products, services, and technologies that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

Books 307
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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing. This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. First, there is the "what''s social media" mistake.

Media 80
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198