Kevin Eikenberry

JANUARY 8, 2011

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe What is the Price? That’s certainly one form of PRICE but it’s actually so much more. What about The Price of Happiness? The Price of Life? The Price of Work? The Price of Faith?

Price 185

Price Porter Workshop Learning-by-Doing 185

In the CEO Afterlife

DECEMBER 11, 2012

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 148

Price Discount Brand Incentives 148

Coaching Tip

DECEMBER 5, 2016

Last week's shocking spike in crude oil prices is +12% and counting, the biggest one-week gain in five years. Media stories blame one culprit: the November 30 OPEC agreement to cut production. Oil prices went all over the place -- down 4% one day, 3% the next. Oil prices soared, taking out the key resistance level at $47.65

Price 70

Price Resistance Marketing Analysis 70

Strategy Driven

MARCH 17, 2020

Every year, people continue to spend more time on social media. In 2019, the average person spent 2 hours and 23 minutes on social media every day. If you’re selling any type of product or service, you need to know how to run a social media campaign if you want to get your brand in front of your customers.

Media 77

Media How To Content Audience 77

Women on Business

MARCH 13, 2012

The most popular course has been the 20-day Executive Social Media Bootcamp that features social media experts from companies like Citi, Ford, Ogilvy and Mather, Edelman, Behance, and more. You can follow the link to learn more about the Executive Social Media Bootcamp , and to register for the program.

Discount 174

Discount Media Execution ROI 174

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133

Price Press Release Discount PR 133

Strategy Driven

OCTOBER 11, 2023

You can offer referral and incentive campaigns or leverage media opportunities. You can also write articles or offer knowledgeable and relevant content on social media platforms. Sometimes, negotiation doesn’t just mean lower prices. In some cases, the suppliers will not budge on the price.

Operations 107

Operations Cost Lean Manufacturing Outsourcing 107

Lead Change Blog

JUNE 15, 2021

For example, changes in customer satisfaction trends or engagement measurements, increase in complaints, unfavorable online and social media traffic, or pricing deterioration are leading indicators relevance may be in jeopardy. Unfavorable online traffic (social media, online reviews, blogs). Pricing deterioration.

Metrics 241

Metrics Attrition Price Cost 241

Women on Business

AUGUST 12, 2012

Be prepared: Don’t start reaching out to the media until you have a website that you are proud of and clearly represents your brand, sample inventory that you can send out for photo shoots/testing, clean product photographs (preferably shot on a white background) and a digital media kit. Don’t ever try to sell the media.

Media 217

Media PR Public Relations Magazine 217

Strategy Driven

OCTOBER 24, 2023

Leverage Social Media and Review Platforms Actively build up your profiles and ratings on platforms popular with local students, like Facebook, Instagram, and Yelp. Publish engaging content marketing your expertise online and via social media. Ensure value comes through in pricing. Make first impressions memorable.

Apparel 101

Apparel Price Video Brand 101

Modern Servant Leader

AUGUST 30, 2015

Technology delivered a leadership innovation called digital social media. Throughout history there have been many communication innovations, but digital media, and its child – social media, provide the greatest benefit to leaders. Social Media Era of Leadership Communication. Effective Directions: One-way.

Media 100

Media Technology Influence Tools 100

Modern Servant Leader

AUGUST 30, 2015

Technology delivered a leadership innovation called digital social media. Throughout history there have been many communication innovations, but digital media, and its child – social media, provide the greatest benefit to leaders. What makes today so different from prior centuries, or even decades?

Media 100

Media Technology Influence Tools 100

Joseph Lalonde

OCTOBER 17, 2022

It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. Do your research and find suppliers who can provide what you need at a price that makes sense for your business. A Strong Social Media Presence. A Good Website.

Insurance 210

Insurance Loyalty Advertising Budgeting 210

Women on Business

JANUARY 12, 2012

Setting up a brand new website and social media presence takes time. Your designer will be able to help you figure out what should go on your website, what should go on the front page, what colors and images will work best for your design, and many more important elements of a successful website and social media presence.

Media 252

Media Follow-up Short-term Project 252

Strategy Driven

DECEMBER 27, 2022

A robust digital marketing strategy is enough to make your website visible at the top of search rankings and attract social media followers. In fact, you can use the information to understand the product and pricing preferences of potential buyers. Leverage social media. Nurture with valuable content. Win with enticing offers.

Tips 119

Tips Outsourcing Discount Incentives 119

The Horizons Tracker

MARCH 11, 2024

The study looked closely at Rent the Runway and analyzed nearly 2,000 social media posts, 1,168 news articles, Rent the Runway’s ads, and interviews with bloggers and customers. They want customers to be very careful and not make mistakes or damage things, all to keep prices low and products in good shape.

Cooper 116

Cooper Agility Business Model Motivation 116

Strategy Driven

AUGUST 20, 2021

These are also known as the Five P’s – product, place, price, promotion and people. Even with amazing promotion and prices, a weak product will not stand the test of the modern sales climate. Pillar #3: Price. The price of your product or service is dependent on a huge number of external factors at play.

Marketing 122

Marketing Succession Marketing Strategy Price 122

The Horizons Tracker

APRIL 9, 2023

.” Hollow words The article focuses particularly on the words of ExxonMobil boss Darren Woods, who in 2017 stated that a key company priority was the development of a uniform carbon price. “ExxonMobil’s embrace of carbon pricing earned the corporation praise and favorable media coverage,” the authors explain.

PR 122

PR Price Energy Report 122

In the CEO Afterlife

APRIL 14, 2011

Insider Insight on Price Fixing. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. These regional conspirators orchestrated an eight country price cartel. One Response to Insider Insight on Price Fixing.

Price 100

Price CEO Brand Discount 100

Strategy Driven

DECEMBER 4, 2022

Understanding the local market can give you a better idea of the types of services and pricing that you should offer. Start by researching different vendors and comparing prices like on a gasket for example before making a purchase. Develop an Effective Pricing Structure. Create an Effective Business Plan. Promote Your Business.

Mission Statement 103

Mission Statement Price Seminar Transportation 103

N2Growth Blog

MARCH 15, 2020

With social media playing a significant role in not only your personal life but now, as a part of your profession, you should be able to grow your network. As an example, having a skill set to understand that oil prices in the middle east can affect supply chain issues in Africa or customer spending habits in North America.

Supply Chain 217

Supply Chain Leadership Media Environment 217

Rich Gee Group

DECEMBER 30, 2014

I received a huge response from readers who requested a number of techniques to help them raise their pricing. It became a two-part article. If you truly want to change your life, career, or business this year. Check out my complimentary Test Drive. The post Top 10 Most Read Articles In 2014. appeared first on Rich Gee Group.

Article 221

Article Objective Price Tips 221

Strategy Driven

JUNE 30, 2021

This means you get the job done for a fraction of the price, and you don’t even have to accommodate the cost to the company for various employees doing the same thing. You should also find the perfect balance between price and quality; offering the best quality product at unaffordable prices might not always work out.

Productivity 125

Productivity Products Company Tips 125

Strategy Driven

NOVEMBER 13, 2022

Get On Social Media & Sponsor An Influencer. Getting on social media can be a brilliant way to increase your reach online, as one new method of increasing your brands reach online is sponsorship of an ‘influencer’. Social media influencers exist on many social media sites, as well as on their own blogs and other platforms.

Brand 106

Brand Advertising Media Audience 106

Michael Lee Stallard

MAY 16, 2023

If we fail to [build more connected lives and a more connected society],” warns Dr. Murthy, “we will pay an ever-increasing price in the form of our individual and collective health and well-being. Media and entertainment shape our beliefs through the depiction of stories. We wholeheartedly agree with Dr. Murthy’s assessment.

Policies 195

Policies Competitive Advantage Media Health Care 195

Strategy Driven

DECEMBER 18, 2017

Social media is a powerful marketing tool for individuals and small businesses. We’re going to explain some of the best ways to use social media in this article. Interior designers showcase their designs to people online, and you can’t do this on social media without making use of photos or video. Use Platforms with Pictures.

Media 54

Media Marketing Advertising B2B 54

Strategy Driven

AUGUST 4, 2021

Use social media to build brand awareness. In this modern age, social media has revolutionized the way people conduct businesses. Social media networks have become integral for boosting brand awareness and generating viable leads. Companies are leveraging the capabilities of social media to drive their marketing strategy.

CRM 71

CRM Call Center Price Incentives 71

The Horizons Tracker

FEBRUARY 21, 2022

Few of us would suspect that the echo chambers that we’re told are pervasive in our social media-dominated times are positive, but perhaps few of us would appreciate just how harmful they are. “In politics, you can be wrong, but you don’t have to pay a price for it. . ” Stock movements.

Finance 122

Finance Media Engineering Price 122

Joseph Lalonde

NOVEMBER 16, 2022

Sourcing your own products has the advantage of giving you more control over quality and pricing. There are many different options available, so be sure to shop around and compare prices before making a final decision. This includes everything from creating a website and social media accounts to SEO and PPC campaigns.

Word of Mouth Marketing 190

Word of Mouth Marketing FAQ Marketing Follow-up 190

Joseph Lalonde

NOVEMBER 24, 2022

Consider the target customer demographic, pricing strategies, and source of products when planning your offerings. Develop a plan for how you will use different channels to create excitement around your launches, such as social media campaigns or email blasts. You should also consider what merchandise you will sell in your store.

Retail 234

Retail Company Advertising Finance 234

Strategy Driven

JUNE 20, 2023

Engage Readers With Compelling Content Whether consumers land on your business website, blog, or social media channels, any content you post must be relevant, informative and give the reader an incentive to buy into your brand. Regularly Post on Social Media Business and social media go hand in hand.

Audience 113

Audience Brand Content How To 113

The Horizons Tracker

NOVEMBER 22, 2022

Indeed, the research suggests that many organizations will deliberately stage the timing of these announcements around a breaking news story in a bid to bury the announcement and minimize any negative media coverage that may result. “Strategic timing is harmful for consumers because it undermines the effectiveness of current U.S.

Company 124

Company Price Media Marketing 124

The Horizons Tracker

OCTOBER 2, 2023

Communication via social media is a universal tactic deployed by companies to engage with customers and other stakeholders. This phenomenon, known as “earned media,” presents an opportunity for brands to capitalize on user-generated dissemination.

Brand 62

Brand Content Incentives Media 62

Leading Blog

OCTOBER 11, 2012

He describes lessons like don’t rely on others to fund your idea, imitate creatively, keep value higher than price, pivot often, and why they typically don’t get loans from big banks. Take pricing strategies, for instance. In hard times, conventional wisdom may say cut your prices to preserve customer numbers and therefore sales.

Entrepreneur 278

Entrepreneur Price Sports Media 278

Leading Blog

APRIL 8, 2020

They will also remember the companies that took advantage of the crisis by gouging on price. Hint: It’s not by price-gouging…it’s by onboarding these new members to stay for the long-term. In times of crisis, relationships become much more volatile—people can quickly move from love to hate with a company that lets them down.

Crisis 328

Crisis Short-term Customer Loyalty Long-term 328

Talent Anarchy 1

AUGUST 23, 2023

Leverage your existing social media accounts, blogs, or websites to promote your OnlyFans content. Provide your subscribers with unique and valuable content they won’t get on your other social media platforms. Tiered Subscription Pricing Consider offering tiered subscription pricing.

Affiliate Marketing 78

Affiliate Marketing Audience How To Content 78

Strategy Driven

DECEMBER 20, 2022

This information can then be used to make informed decisions about which products and services you should focus on promoting and selling, as well as which ones you should discontinue or reduce prices for. For example, you may choose to invest in paid ads on search engines like Google or social media platforms like Facebook.

Advertising 111

Advertising Software Price Marketing Strategy 111