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003: 5 Steps to Creating a Communication Plan

Engaging Leader

RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed. In this episode, Jesse shares a five-step process for creating an effective communication strategy: Mission/Measurement (outcomes). Members (audience/stakeholder). Manager/Champion support. Resources Mentioned in This Episode.

RACI 153
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Employers Checking Social Media

Career Advancement

Nasir asks: I’ve heard that employers are checking social media more and more, to find out how professional their people really are. Joel answers: That’s an option, of course, but there’s no need to stay off social media. Look at Facebook and other social media sites as networking tools. Set a time limit for social media.

Media 153
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How the Big Data Explosion Has Changed Decision Making

Harvard Business Review

The RACI framework offers an excellent real-world instantiation of Jensen’s decision rights approach: Responsible. That is, digitally linking the relevant individuals and teams identified in a RACI review should be straightforward. That transformed the RACI decision rights template. Who is completing the task? Accountable.

RACI 8
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How Media Companies Can Boost Ad Revenues

Harvard Business Review

We see an opportunity to as much as double the value media companies get from display advertising by creating an effective lead-generation machine. Among visitors to one US media site, 25 percent made an online fashion purchase within three months — twice the average for a typical online consumer. Take a recent example.

Media 8
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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. While they may have gotten attention in the media, they didn’t help the company do one important thing: hire women.