General Leadership
MAY 22, 2015
Smart phones and social media expand our universe. If the “new tricks” are related to social media, “they” are wrong! I was never a fan of social media until I assumed my current position and, to this day, “tweeting” makes absolutely no sense to me, but I have come to respect and appreciate social media’s incredible power and reach.
The Horizons Tracker
APRIL 26, 2023
Research from the University of Vaasa suggests that social media can be a useful tool as it allows entrepreneurs to learn about foreign markets in a quick and easy way. “A company can use social media for exploitative learning, but also for exploratory learning to survive in foreign markets.
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Strategy Driven
FEBRUARY 23, 2023
Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.
Strategy Driven
AUGUST 20, 2021
When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Social media has given companies a level of access into human behavior unparalleled in the world before. Therefore it is a vital tool for showcasing your brand and increasing awareness. Align Messages with Core Values.
QAspire
JUNE 19, 2019
Leadership that is social in approach when it comes to building communities, enabling engagement and participating in knowledge flows across the network (both inside the organization through corporate social tools as well as external social media). In my case, social media made me a clearer thinker, better leader and a curious learner.
Strategy Driven
FEBRUARY 14, 2023
While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. But how do you get media coverage when you are just starting? million brands trying to make their mark, attract media attention, and build a reputation.
The Horizons Tracker
SEPTEMBER 9, 2021
The clarion call to regulate social media has grown in the midst of what the World Health Organization calls an infodemic that threatens our chances of emerging from the pandemic as quickly as possible. The researchers argue that the addictive nature of social media not only has health implications but also anti-trust implications.
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