In the CEO Afterlife

SEPTEMBER 19, 2011

Is Social Media an Excuse for Brand Positioning Laziness? Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011. Thanks to social media, I’m re-engaged. Back in my CMO days, I would have had a field day with social media.

Brand 199

Brand Media Positioning Marketing Strategy 199

In the CEO Afterlife

MARCH 14, 2011

When computers came along, I learned to use one, but as a means to an end; for me the computer was a fancy typewriter rather than a power tool of communication and enlightenment. I’ve uncovered bright young talents in the social media world who touch me with unique insights—edgy and enthusiastic perspectives on life. I was dead wrong.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

NOVEMBER 4, 2012

This human powered b t filter was a handy and powerful tool. Exciting new tools. With the new digital tools at our disposal we could romp over the creativelandscape at full tilt. Our compadres would pile into our cramped room to offer praise or constructive criticism. That was always a good feeling. Endless new possibilities.

Advertising 265

Advertising Creativity Industry Bottom-up 265