Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
We all know that brand identity is now the sum of every consumer experience, but that doesn’t mean covering the spread of fragmented media with one brush stroke. It’s about brands boldly proclaiming a belief in why they exist in the first place, then proving it in ways that shape-shift within the medium and the context of media.
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