A conversation with Grant McCracken on how to build “a living, breathing culture”
First Friday Book Synopsis
JUNE 28, 2015
Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the White House, and Netflix.
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