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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Whether you have invented an amazing new technology or product, you could still fail. In contrast, Musk cares about customer needs as well but only at a high level; he picks what he perceives as big important needs that haven’t been met because of technology constraints and is more of a “technology first” innovator.

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Brand Exposure

N2Growth Blog

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 339
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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

I saw literally millions and millions of dollars flow into projects that had no real metrics and timeline in place. After 20 years in the technology industry, he discovered that his true passion and talent is in launching start-up companies. In other words, these projects had no guardrails. Rich has founded or co-founded 32 businesses.

Project 50
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How General Mills Uses Food Technology to Make an Impact in Africa

Harvard Business Review

As a group, we saw the need to fully embrace technology in a way that would easily allow skilled volunteers to transfer their knowledge to our partners in Africa. Veronica sells her cotton to Cargill, and her corn to COMACO, a local nonprofit that markets food to consumers while also striving to save wild animals and ecosystems.

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Shadow IT Is Out of the Closet

Harvard Business Review

Lines of business are now getting their own official technology budgets for non-standard software products. One solution is to begin applying a structured taxonomy to proposed IT initiatives based quantifiable metrics like complexity, breadth of need, and return on investment. Shadow IT has been freshly-labeled "departmental IT.".

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How Facebook’s Annual “Hacktober” Campaign Promotes Cybersecurity to Employees

Harvard Business Review

Most companies are hard at work building technology to better protect themselves and their users or customers. But technology can only get us so far. Hacktober is also a great learning opportunity for the security team. The National Cyber Security Alliance is a great partner for security awareness work and offers ideas and content.

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Three Ways to Actually Engage Employees

Harvard Business Review

At a recent conference, Dell founder Michael Dell spoke of the billions of patients who received better health care and the billions of students worldwide who had access to better education as a result of Dell’s information technologies. He involved employees in changing the culture (a group of 800 representatives chose the new name.)