How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Launch day was a wild success. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Chai stands were built, graphics were printed, and the team was ready for launch. Photograph courtesy of BioLite. Photograph courtesy of BioLite.
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