How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Launch day was a wild success. Chai stands were built, graphics were printed, and the team was ready for launch. Members of BioLite’s East India Team sit outside the flagship store in Bhubaneswar, India. Photograph courtesy of BioLite. The store filled with customers, local papers heralded our arrival, and sales spiked.
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