Jesse Lyn Stoner Blog

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How To Write a Mission Statement in 5 Steps

Jesse Lyn Stoner Blog

A mission statement is a brief statement that explains your reason for existence – what you want to accomplish. Step 1: Determine why you want to write a mission statement. Purpose Mary Parker Follett mission' It describes the end result; not how you will achieve it. It answers the question “why?

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To Craft a Powerful Mission Statement Avoid These 6 Traps

Jesse Lyn Stoner Blog

And one of the biggest wastes of time is creating a mission statement that is not used. How to Write a Mission Statement in 5 Steps explains what a mission statement is and how to write one. But simply writing a good statement does not ensure it will be used.

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Looking for Vision? She’s Out Walking the Streets in Stilettos

Jesse Lyn Stoner Blog

By mission statements that are no more than meaningless marketing messages – We have covered her in gaudy makeup and dressed her in stilettos …. She held so much promise 30 years ago when people like Warren Bennis, Peter Senge, Jim Kouzes and Barry Posner first brought her to our attention. Did she get worn out?

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5 Pitfalls to Avoid When Identifying Team Values

Jesse Lyn Stoner Blog

The mission statement was not attached). It is only through involvement and dialogue that values becomes more than words on paper – where people clearly understand them and become commited to living them. The survey instructions asked people to list their top five values. Most people listed their own personal values.

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Embrace Struggle as an Art to be Mastered

Jesse Lyn Stoner Blog

To choose the best path for you, search inward and ask yourself: which path is most consistent with your personal vision or mission statement? Or is a more major step required—a bold leap into uncharted territory? The risks vary, as do the rewards. If you haven’t written one down yet, now may be good time to start.

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What’s the Risk When a Values-Driven Company Like Patagonia Takes a Stand

Jesse Lyn Stoner Blog

We don’t see many examples of companies taking a stand for their values. My own observation is that most companies are driven by profits, not values. Most leaders see values and profits as belonging to different realms – values on the “soft” side and profits on the “hard” side of business. Every once in a […].

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