In the CEO Afterlife

NOVEMBER 8, 2017

The characteristics listed above are the very traits that motivate ex-CEOs in their afterlife. In addition, they relish in their leadership role and the power that goes with it. Imagine how difficult it is to keep the ego in check. Many find satisfaction using their influence and past connections to help others.

CEO 145

CEO Golden Parachute Entrepreneur Politics 145

In the CEO Afterlife

JULY 2, 2012

As in war, a common enemy is a great place to unify and motivate a team behind a worthy cause. When a business is in the red because of smart competitive maneuvers or its own strategic ineptitude, intense disdain for the competition emerges. It is the mindset of a company in a “turnaround.” Desperate times require desperate measures.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

JUNE 10, 2012

Zeitel, the Director of Laryngeal Surgery and Voice Rehabilitation offers a quote that continues to motivate. Our number two competitor is everyone else.”. #14 14 Steven Zeitel – Massachusetts General Hospital. During his doctoral resident days, one of his teachers said, “You’re not one of the brightest residents.”

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

In the CEO Afterlife

APRIL 13, 2012

My motive is nothing more than to share my experience with today’s business community in the hope they might put an old warrior’s advice to good use. When I retired, I thought I was through with business. And I was, until the social network came along and enticed me to blog.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

In the CEO Afterlife

FEBRUARY 20, 2015

Seemingly, if workers understood what types of performance and achievement earned certain people more money, he figured, perhaps they would be more motivated and successful, too. In 1986, he instituted a policy whereby any employee can look up the salary and bonus of others, including the top management.

Long-term 100

Long-term Download CEO Objective 100

In the CEO Afterlife

FEBRUARY 5, 2011

Through no fault of their own, they either lack the experience, the clout or the motivation to drive innovation into the brands they manage. When ingenuity is achieved, marketers will be motivated to increase their communication effort in order to share the news with their target markets.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

AUGUST 7, 2011

These 5 characteristics plus ego and power are the very traits that motivate ex-CEOs in their afterlife. In addition, he enjoys his leadership role and the power that goes with it. Imagine how difficult it is for him to keep his ego in check. Many find satisfaction using their influence to help others.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JULY 24, 2011

I’m certain also, that on the emotional side, the concept has motivated brilliant creative people to find other breakthrough avenues of execution within the confines of the brand’s advertising tenets. On a rational basis, one can cite the fact that for thirty years the campaign has enhanced ABSOLUT Vodka’s imagery and profitability.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

MAY 24, 2012

All I’m going to do is use this politically-motivated example to articulate five signs of a spineless leader. For sure, the details of this tragic case would make for juicy story-telling. But I’ll not go there because the story is a little too close to home. If you see any of these within the leadership of your organization, beware.

Committee 244

Committee Politics Learning-by-Doing Motivation 244

In the CEO Afterlife

JANUARY 11, 2018

Fiction is about the characters and their motivations. But I continue to believe I was right to make the company’s employees priority-one. Unhappy employees lead to unhappy customers and unhappy shareholders. I Learned What My Characters Wanted. Romeo and Juliet wanted each other.

CEO 137

CEO Audience Learning-by-Doing Strategy 137

In the CEO Afterlife

OCTOBER 17, 2011

More and more, the critical role of chief brand custodian is relegated to middle managers who either lack the experience, the clout or the motivation to drive innovation into the brands they manage.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 13, 2011

The statement may be true, but it sure as hell isn’t motivating. How many of their 86,000 employees will remember something like that? Exxon Mobil might as well have said, “We want to make tons of money, honestly.” Then there’s Barnes & Noble , who seem to know what they are selling but are unsure how to express their differentiation.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

NOVEMBER 4, 2012

Truly creative people tend not to be motivated by money. Again, our industry masters cleverly exploit this insecurity and vanity by offering glamorous but worthless trinkets and elaborately staged award schemes to keep the artists focused and motivated. You don’t have to drive creative folk like most workers. They drive themselves.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

FEBRUARY 10, 2011

The fact that less than 1% of all newbie writers break through the traditional query slush pile is seemingly enough to motivate the rest of us to keep trying. I hope Amanda’s success is a wake-up call to the old school. There is more to getting an agent or publisher’s attention than superb writing and story-telling.

Brand 100

Brand CEO Open-book Magazine 100

In the CEO Afterlife

NOVEMBER 2, 2014

Boards know that CEOs must motivate the organization’s employees to do great things. I’m not for a moment saying that presence isn’t important. CEOs with style AND substance are potent forces. This explains why style weighs heavily in the selection criteria. Great things bring great profits.

Leadership Styles 238

Leadership Styles Leadership Human Resources Charisma 238

In the CEO Afterlife

NOVEMBER 2, 2014

Boards know that CEOs must motivate the organization’s employees to do great things. I’m not for a moment saying that presence isn’t important. CEOs with style AND substance are potent forces. This explains why style weighs heavily in the selection criteria. Great things bring great profits.

Leadership Styles 229

Leadership Styles Leadership Charisma Human Resources 229