In the CEO Afterlife

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. You’d think executives from the same organization would offer the same responses. And yet, specificity and focus is the key to great strategy. Leadership , Marketing , Strategy.

Strategy 234
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Do Less Better is also a culture and a strategy of organizations and their leaders. Do Less Better practitioners are fanatical about focus and de-complexity; herein lies the secret of their success. They have added a vast array of canned goods, juices, fresh and frozen foods, organics, and baby food to their core soup business.

Company 177
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies. So are goals.

Strategy 131
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The Most Overused Word in Business

In the CEO Afterlife

Strategy has to be one of the most misused words in business. You’ve likely heard this: “Our strategy is to become the biggest and the best.” ” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy. That strategy can be good or bad.

Tactics 217
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The Moral of Workplace Morale

In the CEO Afterlife

In other words, the pundits inherently assume that their morale-lifting tactics and strategies apply to any organization, no matter the product or service in which they are engaged. One cannot assume a constant success rate because there is more at play. Ditto the strategy for enhancing morale. But, there is a catch.

Morale 215
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In Praise of the Fast Company

In the CEO Afterlife

For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. Whether you sell information or cremation, the common thread for success is sustaining an advantage. There are all sorts of strategies and cultures that can bolster and sustain a company’s supremacy.

Company 145
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The Best Things in Business are Free

In the CEO Afterlife

Organizations that insist on simplicity are generally the most successful. This is a corollary to leadership and strategy but it is also a core value that must permeate the entire organization. Businesses who live by these bargains are the ones who enjoy success – both in the journey and the bottom-line destination.