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How cloud is changing product management

Lead on Purpose

Guest post by Mauricio Prinzlau A product manager is generally considered to be leading the product, as if the product were a business by itself. The product manager holds responsibility for various aspects related to product management, including developing roadmaps … Continue reading →

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Use Pricing Strategy to Boost Sales

Harvard Business Review

I argue that it's better pricing. Think about how your company sets prices: Are you confident that your prices capture the value of your products and services? There are three reasons why "better pricing" should be your company's top priority. Second, small changes in price can lead to big profits.

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A WUP Upside the Head 1.9

Steve Farber

He had opened my eyes to the nature of Extreme Leadership and what it meant to take the Radical Leap—cultivate l ove, generate e nergy, inspire a udacity, and provide p roof; insight that had helped me beyond measure. That level of accountability, dude, is not simply about being more effective and productive at work.

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Can Walmart Get Us to Buy Sustainable Products?

Harvard Business Review

We all want to buy the best products we can find and afford. How about a product that minimizes its environmental impacts or tries to make the world a better place? Identifying the companies that make these more “sustainable” products has been nearly impossible… until now.

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How Retailers Can Appeal to Lower-Income Shoppers

Harvard Business Review

Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Many retailers are responding with across-the-board price promotion strategies. This is problematic, because not all shoppers are equally price sensitive across all categories. Unemployment remains high.

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Why Verizon's iPhone Could Be Good for AT&T

Harvard Business Review

Deal Chasers: These consumers seem attractive because they buy a lot of volume, but they are less engaged and turn getting the best price into a game. Their price sensitivity leads firms to over-promote and dilute profits. selling costs, product returns, customer support). For Netflix, such a threat came in the form of Redbox.

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Microsoft's Skype Deal: How to Make it Work

Harvard Business Review

Skeptics are panning Microsoft's decision to acquire Skype , arguing that the price of $8.5 But with Skype, Microsoft vaults itself into the world of "free products" in a significant way. For 170 million product users, Skype provides an on-ramp to Microsoft cloud offerings and other products.

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