CEO Blog

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Social Marketology

CEO Blog

Social Marketology talks about 3 parts of social media strategy - Claiming Real Estate, Creating Policy and Monitoring. Social media also changes the way brands interact and are created, built up or destroyed. The power is now in the hands of the masses. So brands beware. There is a section on influence.

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CEO Blog - Time Leadership

CEO Blog

Watson infused his charisma within the organization by instituting policies and rituals tied to his personal beliefs. Unfortunately, this same policy became emblematic of the companys rigidity and conformity, demonstrating one of the drawbacks of the charismatic style.

Blog 230
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Clean Energy Nation

CEO Blog

This means for true change to happen, there needs to be the right policy. What I have learned (from Simply Clean) is people are primarily economic driven - not "feel good" or "social good". Tax energy use - do not subsidize it. His prognosis is scary enough to make me consider building a better cabin on my property in Northern Ontario.

Energy 145