221: Simple Visual Story (SVS) Model for Effective Communication | with Matthew Pierce
Engaging Leader
AUGUST 25, 2021
The average person reads between 200 – 300 words per minute, but less than a second to process an image. A powerful story creates an emotional bond, so people are more likely to be open, willing, or even motivated to change. Eye-tracking studies also show that people gravitate immediately to images. Story: Connection. Entertainment.
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