Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
Many marketers are creative or have deep functional expertise but lack general business training. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Here are a few suggestions that may help CMOs gain credibility and make a positive difference for their firms: 1. Thank you, Susanne. Life is good.
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