Women on Business

DECEMBER 7, 2010

Happy clients that go wild about you because of the surprising way you serve their needs. Yes, I will talk to my manager and see if we can do that for you.” How about, “YES, I can do some hard work for you even though it would be easier for me to just say no.” The result? Related posts: Are Your Client Delight Efforts Misplaced?

Press Release 170

Press Release Discount PR Compliance 170

Women on Business

JANUARY 24, 2011

Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Include a press release approach both to business planning and communication. Make a few great connections and develop those rather than chase a multitude of lukewarm responses.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 13, 2012

Sure, it's an industry show, and the press here understands technology, but how do you think they will communicate about your product if all you give them is tech specs? For example, you don't make a video-distribution technology. Technology marketing needs to be shameless. Be bold, be shameless. You don't make speakers.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

APRIL 24, 2018

Delivery method and technology matter too. These surveys collect information on technological purchases and preferences, as well as a wide range of demographic information (such as income and education) and location. More interesting is what’s driving the changes.

Content 8

Content Forrester Trends Press Release 8

Women on Business

JANUARY 24, 2011

Reviews: “This wild, wicked show is not just a screamfest; it’s a good piece of theater!” - The New York Times “Funny, furious and wholly enthralling!” - Wall Street Journal “Teller has filled Play Dead with elaborate illusions and effects including a slam-bang finale!”

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

APRIL 16, 2015

Taco Bell got it right with the launch of the Cool Ranch Doritos Locos Taco, sending customers on a wild goose chase to get the news about this new product. Taco Bell supported the social media stunt with a press release, national media coverage and Super Bowl commercial.

Media 8

Media Tactics Productivity Products 8