In the CEO Afterlife

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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 162
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Why Price Fixing Continues

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

Price 148
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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

Insider Insight on Price Fixing. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. These regional conspirators orchestrated an eight country price cartel. One Response to Insider Insight on Price Fixing.

Price 100
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No Better Time to Do Less, Better

In the CEO Afterlife

Perhaps, for the first time in your life your primary thought is the price of life. Pursue Your Dreams Out of Love. Not the almighty buck. The stock market has crashed. Are you horrified? Smell the Roses. You’re inside, but roses are everywhere — the internet, your loved ones by phone or facetime.

Ethics 223
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The Most Overused Word in Business

In the CEO Afterlife

If the retailer’s unique position in the market is lowest prices for brand name items, then all pricing tactics must support that image. In this case, because of Coca-Cola’s massive consumer appeal, a healthy retail margin that inflates the price of Coke would not be a wise decision.

Tactics 217
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The Paradox of Two Guitar Companies

In the CEO Afterlife

Prudent pricing strategy: Both companies market ‘cheap’ entries. is priced at $215.00. As a rule, low-priced entries generally tarnish the image of premium brands. Websites and social media: Fender and Gibson websites are “sales-oriented’ with plenty of dealer information and price lists. and the Gibson Les Paul Jr.

Company 248
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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

Over my 17-year career in the North American coffee business, I must have dealt with three or four Brazilian frosts that pushed the price of coffee futures through the roof. You do not throw your hands in the air and tell the shareholders to wait for prices to stabilize.

CEO 260