CEO Blog

MAY 31, 2017

Another study was done on price differences for using credit cards. When they price their gas at $1.02 and say cash price $1 - people love them. But it is the same price. Some people can be "gamed" by the psychology but what really helps products to sell is offering a complete value.

Advertising 100

Advertising Price Library Learning-by-Doing 100

CEO Blog

MAY 31, 2017

Another study was done on price differences for using credit cards. When they price their gas at $1.02 and say cash price $1 - people love them. But it is the same price. Some people can be "gamed" by the psychology but what really helps products to sell is offering a complete value.

Advertising 100

Advertising Price Library Learning-by-Doing 100

CEO Blog

AUGUST 5, 2014

We can market more, we can sell other products, we can approach ABC customer etc. Do you buy from us because our prices are competitive or because our service is great? Do you mostly buy from us because we sell ABC product or XYZ product? (so Conditions are simply things which are. But ask the How question.

Survey 171

Survey Power Price Video 171

CEO Blog

JANUARY 27, 2018

From a business point of view, I am sure they are business in a box because they all sell similar or identical product. Now, prices are similar to North America or even higher in the high end malls. She was trying to convince people to try them and was even trying to market insect burgers and products. Her talk is here.

Marketing 177

Marketing Class Blog Definition 177

CEO Blog

DECEMBER 20, 2013

Selling identical product to a competitor means usually means it comes down to price. Consistently I see businesses have success when they have an angle. I have long been a proponent of niche which could be another way of saying having a unique angle. But if your offering is unique or niche, it becomes more of a battle for value.

Competitive Advantage 133

Competitive Advantage Trends Price Video 133

CEO Blog

JUNE 18, 2015

We are currently a leader in the appliance market, producing innovative, quality products at competitive pricing. From a recent Danby job posting: Danby is a proudly Canadian company with a rich history spanning over 65 years.

CEO 100

CEO Retail Brand Price 100

CEO Blog

FEBRUARY 16, 2015

In all honesty it’s a pretty good product. It has some cool features as well like being waterproof (haven’t tested it), and an SOS button for emergencies, but its value definitely comes from the price and basic functionality. We have been reviewing a new GPS tracker called Trackimo at DDE Media. Fits in or attaches to anything.

Definition 100

Definition Price Media Review 100