Jesse Lyn Stoner Blog

JANUARY 26, 2015

– Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers. The closer you look at it, the less sense it makes? Does it sound something like this? If so, do yourself a favor and take it down. You have two choices.

Price 120

Price Quality Strategy Marketing 120

Jesse Lyn Stoner Blog

JULY 15, 2012

Knowing what business they were in and staying true to their purpose, CNN invested their money in technology rather than high-priced entertainers. How does your service or product benefit society at large? . Look at your purpose from the viewpoint of the result, not the products or services you offer. It paid off.

Team 222

Team How To Consultative Sports 222

Jesse Lyn Stoner Blog

NOVEMBER 15, 2012

And it becomes possible to create productive partnerships with other organizations, change the competitive advantage to what Rosabeth Moss Kanter calls a Collaborative Advantage. But there’s a price to pay if you don’t – having to redo work and wearing people out. In fact, the organization benefits when information is freely shared.

Competitive Advantage 282

Competitive Advantage McKinsey Creativity Diversity 282

Jesse Lyn Stoner Blog

FEBRUARY 19, 2012

Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers.” It should show what is unique about the organization and what differentiates it. Here’s an example of a generic statement from a real company.

Definition 196

Definition Short-term Organization Goal 196