Terry Starbucker

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Peter Drucker And The Five Deadly Business Sins

Terry Starbucker

Here are the sins, according to Drucker: 1) Worshiping high profit margins and “premium pricing”. 2) Mispricing a new product by charging “what the market will bear”. 3) Cost-Driven pricing. The only sound way to price is to start out with what the market is willing to pay”. 5) Feeding problems and starving opportunities.

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The Classic Leadership Tug Of War (and how to be on the winning side of it)

Terry Starbucker

Expediency is paramount to greater productivity. It’s a world where “good” is good enough, because high volume, low prices, and low cost of goods sold (or services delivered) are the drivers. That widget is put through a rigorous process that produces a consistently reliable product that delivers over and over and over again.

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(How To Be On) The Right Side of the Classic Business Tug of War

Terry Starbucker

Let’s take a look… On the left, there’s the formidable “Done fast” After all, in any business, time is money. Expediency is paramount to greater productivity. That widget is put through a rigorous process that produces a consistently reliable product that delivers over and over and over again.

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Why It’s Good To Step Out Of Your Comfort Zone

Terry Starbucker

Talking about pricing at Pioneer Nation (photo by Chris Guillebeau). It was about pricing products & services. This past week, I presented a workshop at Chris Guillebeau’s Pioneer Nation event here in Portland that was a little bit out of my comfort zone. It wasn’t about leadership.

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MacGyver It: 77 Ways To Quickly Fix Your Profit Machine

Terry Starbucker

They co-authored Low-Hanging Fruit, 77 Eye-Opening Ways to Improve Productivity and Profits , published in March 2014. Why you should put a price tag on everything. Jeremy and Terri are considered two of the most practical and straightforward business thinkers in the field. This has made them very sought after advisors.

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Leadership And The Incredible Power Of Love

Terry Starbucker

To co-founder Travis, love is actually the product they’re selling, disguised as a hot cup of coffee. Everything else then falls into place with the recipes and prices and black and white realities we are conditioned to in the business world.”. The essence of their success boils down to one beautiful thing. Brotherly love.

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Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

And that’s turned out to be absolutely true, because the SaySay Boutique is a shining example of the kind of long-term small business success that happens not by the power of the product, but by the humanity, passion, faith and savvy of the person who owns and guides it. And, the product is a local brand ( Sock it to Me ).