Peter Drucker And The Five Deadly Business Sins
Terry Starbucker
NOVEMBER 13, 2011
Here are the sins, according to Drucker: 1) Worshiping high profit margins and “premium pricing”. 2) Mispricing a new product by charging “what the market will bear”. 3) Cost-Driven pricing. The only sound way to price is to start out with what the market is willing to pay”. 5) Feeding problems and starving opportunities.
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